Creating safer roads & highways for drivers

Visibility for drivers. Guidance for vehicles.

3M’s retroreflective technology has raised the bar on visibility and durability in road markings for the modern world. As we strive to reach zero deaths, we will continue to evolve with changing modern technology to help keep roads safe, day or night, wet or dry.

Benefits of high-performing pavement markings

View all Pavement Marking & Accessory products

At 3M, we are working to continuously improve and enhance technologies to deliver products that bring families home safely. Here are three key characteristics that set our pavement markings apart from the rest.

  • A blue car speeds past a high-contrast road marking that is easily visible on the pavement.
    High contrast

    Contrast — the difference between the road marking and the background — is a key characteristic that machine vision (optical cameras) systems associated with ADAS, LDW and Lane Centering use to identify and classify markings. Contrast markings combined with wider marking allows for detection at longer distances relative to narrower, non-contrast markings.

  • Dozens of cars drive on several neighboring highways, demonstrating the need for durable road markings.

    To ensure that machine visions systems will continue to accurately detect your pavement markings for years to come, they need to offer stable, persistent performance. This means they must retain their luminance, contrast, and wet retroreflectivity over time.

  • A close-up photo shows a wet road and a highly visible road marking.
    Wet reflectivity

    It’s critical that machine vision systems and human drivers can detect road markings in all conditions — including when it’s raining and the roads are wet. Road markings that deliver continuous wet retroreflectivity can be reliably seen in wet conditions.

  • Image of view from in a car looking straight ahead to the road, it's night and it's raining, and there is reflective tape on the road.

    Help improve the safety of your roads with wet retroreflective pavement marking technology

    Our optics technology has raised the bar on visibility and durability for road markings. Like you, we strive to reach zero deaths, and we will continue to evolve with technology to help keep roads safe, day or night, wet or dry

  • Road maintenance worker standing on an unmarked road.

    Road marking specifications: the roads you want are waiting. We can help you get them.

    With the right road marking specifications, you can make a meaningful impact on the motorists that drive on your roads. Learn more about quality road markings and high-performance pavement marking applications for safer, more effective roadways.

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