Road Markings

Visibility for drivers. Guidance for vehicles. Safer roads for everyone.

  • 3M’s retroreflective technology has raised the bar on visibility and durability in road markings for the modern world. As we strive to reach zero deaths, we will continue to evolve with changing modern technology to help keep roads safe, day or night, wet or dry.

A video screen shot shows a winding two-lane highway and the words “What does bringing families home safely look like?”.

Benefits of high-performing pavement markings

View all Pavement Marking & Accessory products

Three important characteristics for road markings.

At 3M, we are working to continuously improve and enhance technologies to deliver products that bring families home safely. Here are three key characteristics that set our pavement markings apart from the rest.

  • A blue car speeds past a high-contrast road marking that is easily visible on the pavement.
    High Contrast

    Contrast — the difference between the road marking and the background — is a key characteristic that machine vision (optical cameras) systems associated with ADAS, LDW and Lane Centering use to identify and classify markings. Contrast markings combined with wider marking allows for detection at longer distances relative to narrower, non-contrast markings.

  • Dozens of cars drive on several neighboring highways, demonstrating the need for durable road markings.

    To ensure that machine visions systems will continue to accurately detect your pavement markings for years to come, they need to offer stable, persistent performance. This means they must retain their luminance, contrast, and wet retroreflectivity over time.

  • It’s critical that machine vision systems and human drivers can detect road markings in all conditions — including when it’s raining and the roads are wet. Road markings that deliver continuous wet retroreflectivity can be reliably seen in wet conditions.

Pavement Marking Tape Applications

Videos for improved road striping applications.

Stay informed

Subscribe to receive transportation safety emails and stay up-to-date on the latest events, news and promotions for the transportation safety industry.


Redefine the Line – help improve the safety of your roads with wet retroreflective pavement marking technology.

  • Image of view from in a car looking straight ahead to the road, it's night and it's raining, and there is reflective tape on the road.

    Our optics technology has raised the bar on visibility and durability for road markings. Like you, we strive to reach zero deaths, and we will continue to evolve with technology to help keep roads safe, day or night, wet or dry

    Request a demo to see how 3M Wet Retroreflective technology can help you redefine the line.

Better pavement markings. Safer urban roads.

  • Our easy-to-apply pavement markings can help you efficiently and effectively improve traffic safety in urban areas for drivers, pedestrians, cyclists and all. Provide urban road users the visual guidance they need in a wider range of conditions — day or night, rain or shine. Learn more about Urban Safety and Mobility solutions >

In an overhead view, cars and trucks drive on a long, multi-lane road.
Together, we can build the roads of tomorrow.

The way we drive is drastically changing. Cars and trucks are getting smarter and safer every day as they become increasingly automated. Are your roads ready for machine vision?

Learn more about Connected Roads

Resources for Pavement Markings