(DESCRIBED VIDEO) We see a neuron that carries information in the form of an electrical signal. We follow the electrical signal to reality. (NARRATOR) An idea starts in a design engineer’s head. (DESCRIBED VIDEO) We see the eye of a Design Engineer and the reflection of what he is working on. With his eyes, we look at a smartwatch in his hands, which he places on the desk with a lot of sketches, components, and 3M bonding products. The objects are moving around. (NARRATOR) Turning it into a real device is a big challenge. (DESCRIBED VIDEO) The Design Engineer’s hands hold a sketch featuring design elements. Cut to an arm with a watch prototype. The watch is connected to several cables, as it is being tested. We see the Design Engineer’s face for the first time. He is standing by the desk in an office and looks like he is trying to solve a problem. Then he looks to his right. (NARRATOR) Tons of concepts, prototypes, tests, and question marks. (DESCRIBED VIDEO) 3M Expert joins him carrying a tablet type device. (NARRATOR) You don’t need to be an expert in everything. (DESCRIBED VIDEO) The design engineer immediately begins showing the 3M expert something on his desk. Now both men are looking at the 3M expert’s tablet. On the screen we see a smartwatch that breaks down in an animation into its component pieces. (NARRATOR) 3M can help you figure out the solution and simplify your design process. (DESCRIBED VIDEO) Then we see an FEA simulation. Cut again to the design engineer’s desk with different kinds of components, and 3M bonding products. (NARRATOR) We provide advanced material models compatible with a variety of finite element modeling softwares. (DESCRIBED VIDEO) We see the design engineer’s hands, which are using tweezers to pull out a die-cut circle shape from a rectangle piece of 3M VHB tape. (TEXT ON SCREEN) 3M VHB Tape 5909 (DESCRIBED VIDEO) We see a rendered close-up of the smartwatch during testing as it falls into water. (TEXT ON SCREEN) IPX8 demo tests extended to 3 ATM / 30m depth (NARRATOR) Help sealing and bonding enclosures for water resistance. (DESCRIBED VIDEO) Cut again to the Design Engineer’s desk. Now he is using the tweezers to place the 3M VHB die-cut on a watch body. (TEXT ON SCREEN) 3M VHB Tape 5909 (NARRATOR) Absorb shocks and vibrations by bonding display cover glass. (DESCRIBED VIDEO) We see a rendered close-up of the previously seen smartwatch, now falling onto a hard surface. (TEXT ON SCREEN) Viscoelastic foam for high drop resistance. (DESCRIBED VIDEO) Cut again to the design engineer’s hands seen over his desk. Once more, he is using tweezers to pull out a die-cut circle shape from the rectangle piece of 3M Chemical-Resistant Adhesive Transfer Tape and place it on another layer of the same watch body. (TEXT ON SCREEN) 3M Chemical Resistant Adhesive Transfer Tape 96105CR (NARRATOR) Help with greater chemical resistance, even in full immersion. (DESCRIBED VIDEO) We see rendering of the watch from the side. From the top-left side of the screen, we see spray directed toward and falling on the watch surface. The watch rotates towards us so we can see the whole mechanism through a transparent watch-case. (TEXT ON SCREEN) Resistant to sweat, sunscreen, perfume, household cleaners and more. (DESCRIBED VIDEO) Scene switches to a laboratory. The design engineer wearing safety goggles and rubber gloves, stands in front of a product-dispensing machine. He presses a button. (TEXT ON SCREEN) 3M Scotch-Weld One-Part Epoxy Adhesive 6101 Off-White (NARRATOR) Support small part assembly with high strength liquid adhesive solutions. (DESCRIBED VIDEO) Close-up of the machine with 3M Scotch-Weld One-Part Epoxy Adhesive dispensed through a nozzle on a drill-press type machine on the crown of the smartwatch. (TEXT ON SCREEN) Precise dispensing and bond dissimilar materials. (DESCRIBED VIDEO) Close-up of the design engineer’s hands who uses the tweezers to insert the crown into the watch body. The design engineer is proudly showing the 3M expert the finished smartwatch, and the 3M expert is looking at it approvingly. We see a desk full of electronic devices. A watch that is in the middle is picked up by the design engineer’s hands. (NARRATOR) No matter what new model of a consumer electronics device you are working on, work with 3M, a reliable partner with proven bonding solutions. (DESCRIBED VIDEO) Now we see a portrait shot of the design engineer as a swimmer. He puts on his swimming goggles. The smartwatch he has designed is already on his wrist. We see a close-up of the smartwatch. He is pressing one of the buttons on the side and turns on the screen. There is a swimming icon and a start button. The swimmer is running into a lake. After several steps, he dives in and starts swimming. As he brings his arm up out of the water, we can again see the watch on his wrist. The scene changes and we see him running. The smartwatch is on his sweaty wrist. After a few seconds, he breaks into a sprint. He then slows down and checks his performance on his smartwatch. We see a close-up of the smartwatch. Our hero presses a button on the side, and on the watch face, we can see the message “NEW TOP SPEED” displayed. (NARRATOR) Make your journey easier with 3M. (DESCRIBED VIDEO) We see the Design Engineer’s face. He looks very happy and satisfied. (TEXT ON SCREEN) Solutions that inspire. 3M Electronics Bonding Solutions. (NARRATOR) 3M Science. Applied to Life. (TEXT ON SCREEN) 3M Science. Applied to life. www.3m.com/ElectronicsBonding 3M, VHB and Scotch-Weld are trademarks of 3M Company. 3M 2022. All rights reserved.