From schedules and supplies to safety and customer satisfaction, there’s a lot you have to keep an eye on in your restaurant. But there’s one detail you may not be seeing clearly: your windows. Here’s a look at why you should take closer look at your windows and how a few small changes could make them do more than just highlight the view.
Ensuring customer satisfaction means more than serving up delicious food, it means providing a unique, comfortable environment that makes diners feel at home. From picking out the right tables and chairs to curating the art on the walls, you do a lot to perfect your décor – but what about the windows?
Your windows are the first thing customers see but aren’t often considered a design option. However, windows and interior glass offer an incredibly versatile design opportunity for restaurant owners. Using design solutions like 3M™ Fasara™ Glass Finishes allow you to change regular windows or glass into functional works of art. Available in a variety of patterns, colors and styles, they blend easily into existing décor or can make a statement all on their own. Get the look of etched, cut, sandblasted or textured glass for the upscale look you’ve always wanted – quickly, easily and at a fraction of the cost.
But these films are more than window dressing – they can actually work for your restaurant! Divide sections and create privacy for diners without making your space feel closed off or sacrificing natural light, conceal areas not meant for customers in an attractive way, or promote your brand while enhancing the customer experience with logos, designs, and subtle directional signage. And if you do decide to change your look, you’re in luck – thanks to fast application and easy removal, you can make design changes without the expense of a remodel.
Once you’ve nailed your restaurant’s décor, you want it to stay that way – but that’s much easier said than done, particularly for windows. Glass can get scratched, stained and marked easily, whether accidentally or intentionally. And damaged glass or graffiti can give potential customers the wrong impression of your restaurant and drive them away for good.
However, there are a few simple, economical solutions to protect your investment and your brand. For example, 3M™ Scotchgard™ Graphic and Surface Protection Films are graffiti, gouge and scratch resistant to effectively shield windows and glass from potentially expensive damage. Plus, these films apply quickly and are easy to clean – making improving your restaurant more convenient and obtainable.
Few things ruin the dining experience more than sitting down to a meal and having the sun in your eyes or feeling too hot or too cold. But rather than blasting the AC, buying more curtains or blinds that obscure the view, or letting your customers suffer, it may be time to consider a different way to improve diner comfort.
3M™ Window Films offer a cost-effective, long-lasting and nearly invisible way to enhance the energy efficiency and comfort of your restaurant. These films are specifically designed to address problems associated with a hardworking building exterior, such as glare, fading furniture, heat, cold and rising utility costs – without a costly remodel or complicated installation. This makes it easy to find the right fit for every window and every window concern in your restaurant.
For example, 3M™ Thinsulate™ Window Films improve insulation by retaining heat in the winter and cool air during the summer – to help keep the dining room comfortable all year round. Plus, these films can help take the pressure off your utility bill, which is particularly beneficial for restaurants. According to EnergyStar, restaurants use 10 times more energy than other commercial buildings!1 And for restaurants that rely on the evening dinner rush, 3M™ Sun Control Window Film Night Vision series help preserve nighttime views by reducing interior reflectivity, all while blocking harmful UV rays and glare. All of this adds up to a comfortable experience for your customers, and a better outlook for your budget.
If you’re in the food service industry, you know how many hazards can pop up and jeopardize the safety of your business, and that includes your windows. Glass and windows may bring in a lot of light but they’re also the most vulnerable part of your establishment and the most susceptible to damage. Whether due to extreme weather, an accident or an intruder, broken windows are dangerous, expensive and often completely unexpected. So how can you secure your windows? By adding an extra layer of protection.
Where some establishments may utilize metal barriers, unsightly bars or opt for expensive security glass replacement, 3M™ Scotchshield™ Safety & Security Window Films are a simple, economical, nearly invisible solution that protects windows at all times of day. Made of micro-layers of tear-resistant polyester, these films are designed to hold broken glass in place upon impact – protecting customers and staff. Unlike other films that rip, 3M films stretch, making it far more difficult to break through. Plus, that additional durability can delay intruders for as long as two minutes. Most burglars want a quick, quiet in-and-out operation and that extra time can make all the difference. If they can’t get in quickly, it’s likely they’ll move on or get scared off – giving you (and your security system) time to react. With this simple addition to your building’s exterior, you can stop worrying about security and start focusing on other details – like what’s on the menu.
In the competitive world of food service, overlooking any one factor could be the difference between being the next big hit or an absolute miss. That’s why it’s important to change your perspective and see opportunities in unexpected places, like your windows. By paying a bit more attention to your windows you can make them multitask – and benefit your sales, your décor and your bottom line.
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