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Durable Label Material

Important messages need to be seen: 3M™ Durable Label Material – adhesives, topcoats, liners and more – combine to keep messaging vibrant and legible for years, even in harsh conditions.


Delivering Information in the Toughest Environments

Labels need to last a long time so they keep providing end users with vital messaging through scorching sun, bitter cold, harsh chemical environments and more. At 3M, our world-class experts work with industry-leading converters to solve evolving marketplace challenges from design to production, then deliver innovative solutions that perform with different print methods, substrates and ink systems. When you’re facing a challenging situation, talk to a 3M Technical Services Specialist about your exact needs and we’ll help you find a solution.

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Durable Label Material Product Selector

Tell us a few things about your print method, facestock, substrate and color preferences to find the best 3M label products to fit your job requirements.


Introducing 3M™ Versatile Print Label Material

  • Ink trays in a label printing press

    One Topcoat. More Possibilities.

    One of the toughest challenges in creating durable labels is the number of different facestocks required for different presses and inks. That’s why our expert engineers created 3M™ Versatile Print Label Material, a single durable label material with a new gloss topcoat formulation that works with more inks on more printing presses, even water-based flexographic. Create crystal-clear labels that last, including variable data, bar codes and brand-matched colors.

    3M™ Versatile Durable Label Material Brochure (PDF, 2.60 MB)

  • Versatile

    Works with more inks and more printing methods.

    • Water-Based Flexographic
    • UV Flexographic
    • UV Digital Inkjet
    • Thermal Transfer
    • Screen Print
    • Toner
  • Verified

    Trusted results on more presses.

    • Collaboration with print press OEMs to qualify 3M™ Versatile Print Label Material on a number of presses
    • Versatile topcoat has both high gloss and high surface energy compared to competitive offerings, giving strong performance
    • UL Component Recognition to UL969 Labeling and Marking Standard with many ink systems and print technologies*
  • Vibrant

    Stunning results.

    With 3M™ Versatile Print Label Material, you have the freedom and flexibility to let your creativity flow with the topcoat that enables you to achieve the color results you are looking for.

    • Streak free and crystal clear with crisp edges
    • Near zero edge bleed and high image sharpness
    • Create highly durable gloss labels on digital and flexo
  • Value

    The flexibility of a single facestock for multiple print jobs.

    • Improve efficiency by reducing or even eliminating pre-treatment steps like priming
    • Estimating is streamlined – versatile topcoat performs on a variety of presses
    • Rationalize inventory with one go-to label material

*See UL file MH16411 in UL Product iQ™ (Certifications Search) at for specific details.

3M™ Durable Label Material and Services

View all 3M™ Durable Label Material

You want the best material, and we’re here for you – 3M is the premier durable label solution provider globally in the industry today.

We're here to help.

Need help finding the right product for your project? Contact us if you need product, technical or application advice or want to collaborate with a 3M technical specialist, or give us a call at 1-800-831-0658.

Need help finding the right product for your project? Contact us if you need product, technical or application advice or want to collaborate with a 3M technical specialist, or give us a call at 1-800-831-0658.

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