Strategy & Marketing Development

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3M’s Strategy and Marketing Development (SMD) is a unique two-year, non-rotational leadership development program that leverages internal marketing and strategy consulting as a vehicle for development. SMD is the integration of two highly successful programs – Strategic Business Development (SBD) and Integrated Marketing Development (IMD) – that have thrived at 3M for more than 20 years.

Internal consultants in the SMD program are involved in projects dealing with the highest level of business operations across our five business groups, 25+ global divisions and corporate functions. SMD consultants work across 3M’s diverse customers, industries, geographies and technology platforms to create value for their clients. In SMD, you lead projects of critical importance and gain knowledge and understanding of the entire company while finding the path to your individual career.

  • collaboration at 3M

    Who is this program for?

    The SMD program is designed for talented MBA candidates who have a strong desire to:
     

    • Lead individual and team projects that contribute directly to 3M’s growth across marketing, strategy and business development
    • Gain in-depth exposure to a broad range of customers, industries and technologies in a global business arena
    • Drive a variety of functional, mentoring and leadership experiences that will enhance your personal and professional capabilities
    • Access SMD’s rich alumni network which totals over 100 members, including division and function vice presidents

    SMD’s collaborative environment fosters peer-to-peer learning. SMD consultants interact with the same team of peers throughout a two-year period, allowing them to build strong professional and personal camaraderie.

  • What do you do in the program?

    SMD consultants typically lead three to five projects at once, working closely with internal clients across 3M divisions, corporate functions and international subsidiaries. Project work spans marketing, strategy and business development. Common project types include:
     

    • Marketing: market and product opportunity analysis, commercialization of new products, customer journey mapping, voice of customer analysis, new product introduction process, pricing analysis, competitive analysis, segmentation, brand strategy and digital strategy.
    • Strategy: corporate and divisional strategic planning, market platforms assessment, technology assessment, growth plans and strategy development.
    • Business Development: business modeling, new business development processes, mergers and acquisitions, and strategy and planning.
  • What happens after the two-year program?

    The SMD team serves as a source of top business and marketing talent to 3M. During their two years on the team, SMD consultants have the opportunity to identify industries and businesses of interest and customize their career paths based upon business needs and personal interests. Upon completion of the program, SMD consultants typically accept marketing or business development roles within a 3M division or corporate function.
     

  • SMD Team Member

    How do we recruit for these roles?

    We recruit top talent through our seven partner schools and key diversity conferences:
     

    • Harvard Business School
    • Indiana University, Kelley School of Business
    • Northwestern University, Kellogg School of Management
    • University of Chicago, Booth School of Business
    • University of Michigan, Ross School of Business
    • University of Minnesota, Carlson School of Management
    • University of Virginia, Darden School of Business
    • The Consortium
    • National Black MBA (NBMBAA)
    • Reaching Out MBA (ROMBA)
  • What are the qualifications?

    The basic qualifications for these roles require a Bachelor’s degree or higher from an accredited university, and current enrollment in an MBA program at an accredited university. Ideal candidates would also have these preferred qualifications:
     

    • Currently enrolled in an MBA program with an emphasis in marketing, finance, strategy, and/or general management
    • Minimum of a 3.0 GPA on a 4.0 scale (undergraduate degree)
    • Minimum of three years of full-time work experience
    • Demonstrated leadership abilities and high ethical standards
    • Demonstrated interpersonal, communication, and team skills
    • Superior quantitative, analytical, problem-solving, project management, and presentation skills
    • Comfort with ambiguity in project work and a changing external environment

    MBA students of all ages are welcome to apply. Candidates must be legally authorized to work in the United States without sponsorship for employment visa status (e.g. H1B status).
     

  • How to apply?

    Submit an application by the deadline at your MBA career services office or through the diversity conferences highlighted above.
     

  • Katelyn Schulte, Marketing & Business Development Strategist, Strategy & Marketing Development

    “Throughout my SMD experience, I’ve worked on a wide variety of projects, and have built up a great set of tools that will help me be a successful marketer in 3M. This breadth of experience has taught me how to think critically about any problem which will set me up for success moving forward.”

    Katelyn Schulte, Marketing & Business Development Strategist, Strategy & Marketing Development

  • Julia Wilcox, Global NPI Marketing Manager, Commercial Solutions Division

    “SMD provided me the opportunity to work with leaders across all of 3M, which was a highly enriching, and thought-provoking experience. As a strategist, I refined my business acumen, honed the art of client-facing and learned how to better navigate the complexities of a matrixed, global organization.”

    Julia Wilcox, Global NPI Marketing Manager, Commercial Solutions Division


Learn how your skills might be a fit at 3M.

 

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