Consumers want it both ways. They want brands that perform, but at the same time they want brands that are environmentally friendly. According to a 2014 Nielsen survey, these dueling demands are felt most strongly in the Asia-Pacific region, where 64 percent of consumers have a propensity to buy socially responsible brands.1
This may explain why 3M Korea has found a receptive market for its Scotch-Brite® Natural Scouring Products family. Using a range of 3M core technologies, Korea has taken several paths to develop effective scouring and cleaning products that also carry sustainability virtues. For example:
These innovations are part of an effort to offer more environmentally friendly Scotch-Brite® Product options for consumers.
1 Nielsen Global Survey. “Global consumers are willing to put their money where their heart is when it comes to goods and services from companies committed to social responsibility.” June 17, 2014.
2 ISO 14855-1
3 ASTM D 6866-12 Method C)