Project Inspire

30 students were engaged to interpret 3M component technologies into future outdoor trends during a 1 month, 1 day/week workshop, guided by the 3M Global Design Lab.

We chose to team up with the Fashion School at Politecnico University in Milan, tapping into the freshest talent to help give us new perspectives on how to visually communicate the uniqueness and power of our technologies.

Project INSPIRE was developed to represent and explain the unique characteristics and performance of various types of 3M technologies including 3M™ Thinsulate™ Platinum Insulation, 3M™ Scotchlite™ Reflective Material and 3M™ Scotchgard™ Protector, integrating them into a single prototype inspired by 2 main trends: