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Yum Bees commercial fleet truck branded with 3M changeable graphic wrap film
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What can changeable graphic films do for your fleet?

While most fleet graphics are intended to last for the long haul, changeable graphics are a simple and flexible solution for short-term needs. Whether you need short-term graphics to support seasonal campaigns, equipment rentals, or to generate additional revenue, changeable graphic films can help get you there.

  • Understanding changeable graphic films

    Similar to long-term graphics, short-term graphics are great for increasing brand awareness and visibility – the key difference is ultra-removability. In addition, changeable graphics can be more economical than other film solutions. 

    Changeable graphic films are vinyl films engineered for short-term use. 3M changeable graphics are flexible, durable and conformable. The expected performance life of these films is up to two years; however, they are often kept for shorter periods of time. Easy removal with changeable films enables you to maximize versatility, and you can still expect 3M’s high standards for performance.

  • changeable graphic wrap film for fleet vehicles

    How to use changeable graphic films

    Changeable films are a great option for fleets looking to quickly apply and remove graphics. Many fleets use changeable graphics for:
     

    • Short-term promotional campaigns such as seasonal campaigns, new product introductions, holiday promotions, or one-off company initiatives such as driver recruitment campaigns.
    • Temporary branding on equipment rentals to easily brand and remove graphics before returning the equipment.
    • Hybrid use – changeable graphics can be added to permanent graphics either as decals or in specific locations, such as rear doors. This allows you to keep your base graphics intact while highlighting a promotion.
    • Additional revenue stream – changeable films can be used to create a revenue stream by selling vehicle space to brands and advertisers who are looking to connect with customers through out-of-home advertising.

    For more information on 3M films and film selection, visit the Fleet Graphics Guide (PDF, 14.28 MB).

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