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  4. There’s a lot of science behind looking effortless.
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    There’s a lot of science behind looking effortless.

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    Trifecta, Magenta/Maroon Mesh
    There’s a lot of science behind looking effortless.

    3M Scientists identified consumers’ needs and collaborated with each other, re-thinking technologies to solve everyday wardrobe problems.

    • 3M™ Scotch® Essentials

      Too loose. Missing a button. Ripped hem. Too long. A wardrobe malfunction can ruin your day. But thanks to 3M™ Scotch® Essentials, that’s a thing of the past.

      A cross functional team of 3M scientists and marketers interacted with customers (and their closets) to learn about the biggest issues affecting what people wear every day. Our team came back to 3M with a challenge: Find solutions that solve consumer’s wardrobe problems and use 3M technologies.

      Reaching out to scientists from all areas of our company—health care, industrial adhesives, consumer tapes, and abrasives, they discovered some clever solutions. Out of that collaboration, the Scotch Essentials line was born. Reimagining these technologies in new applications led to solutions to fix torn hems, hide straps, remove fuzz from clothing and more.

      Now you don’t have to worry about finding the perfect fit, a tag that’s too itchy or a missing button.