3M’s mission to help bring families home safely starts with making roads safer for all. The newest school zone project is helping to further this mission using 3M technologies in communities around the world.
How 3M technologies are helping make school zones safer for students around the world.
Alberto López of Mexico walks his niece Itzel to school every chance he gets. When asked what the route to her school was like, Alberto says, “Well, it’s definitely not the safest.”
Every day all around the world, children like Alberto’s niece have to walk along unsafe roads to get to school. With routes that pass through unmarked intersections in high traffic areas, it can be scary for families to send their kids to school.
“We cross several streets, several of them are very large, very busy and we don't have adequate education on road safety issues in the city or in the area where we live,” says Alberto.
He serves as a member of the Parents’ Association at Itzel’s school to advocate for increased safety measures in their school zones. “What we're trying to do is create a system where the school works together with the local government to create appropriate signs, because we don't have them.”
But oftentimes, communities need more support when it comes to implementing these changes. A need that 3M’s school zone project is focusing on in communities around the world.
Despite these challenges, he’s still determined to make a difference for Itzel and her classmates.
“We want our children not only to be happy to go to school, but to be happy because they are safe when going to school.”
Helping to ensure this safety for students can come from increasing signage and visibility around school zones. Something that Alberto and 3M are both working towards.
For over 80 years, 3M has been working in communities around the world to help make roads safer for all, with the mission of helping bring families home safely. The newest school zone project is helping to further this mission using 3M technologies; to improve 100 school zones by updating crosswalks and signage using 3M reflective materials. 3M will also continue its advocacy work for improving road safety standards.
To improve crosswalk visibility, technologies like Diamond Grade Reflective Sheeting for school zone signage and Pavement Marking Tape all help make students more visible to passing cars. By working alongside local governments and NGOs in communities around the world, we’re committed to helping students like Itzel get to school safely.
“By raising more awareness on school zone safety issues, we will be more successful in helping to improve school zone safety standards.” Victor Cabrera, Director of the 3M Transportation Safety Division for Latin America, explains 3M’s commitment to keeping a vulnerable population safe as they access education.
“We’re partnering with teachers, students, parents, local NGOs, and also governments to not only make this a brand campaign but to really make this a commitment that will leave a better future for kids around the globe,” he says. “By raising more awareness on school zone safety issues, we will be more successful in helping to improve school zone safety standards.”
School Zone Safety
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3M is a Global Program Partner in iRAP’s Star Rating for Schools (SR4S) program. iRAP developed the SR4S system as an evidence-based tool for measuring, managing and communicating children’s exposure to risk on a journey to school. It supports quick interventions that helps save lives and prevent serious injuries.