How to Make Small Business Saturday® Work for You.

Experiential Innovation

If you’re planning on treating November 28 like just another day at the shop, you’ll be missing out on what could be the most successful day of your year.

88 million shoppers. $14.3 billion in sales. Yeah, we’d call that a pretty good day. And that’s exactly what Small Business Saturday did for Small Business Owners last year.

Small Business Saturday is a movement, established by American Express® that encourages consumers to Shop Small®, showing their appreciation and support for the Small Businesses that fuel their local economy. And even though it’s right around the corner, you still have time to make the most of it.

Get the word out

Sure, you could rely on foot traffic to draw “Small Shoppers” in, but the good folks at American Express have made it easy for shoppers to find you. Head over to the ”Shop Small” Website and register your business. They have all kinds of promotional materials to help you dress your store. Plus, your business will be listed on their “Find a Small Business” map feature.

Sweeten the deal

Consider having a special sale or event just for Small Business Saturday. Shoppers will be out in droves looking for Small Businesses to stop in on. Your store will be hard to pass up if they see a bargain that’s dedicated to the “Shop Small” cause.

Be Social

Yes, social marketing can be time consuming and difficult to monetize, but this is one time when not being social might cost you. Twitter, Facebook, and Instagram will be buzzing with people talking about Small Business Saturday. All you have to do is use the hashtags #SmallBizSat and #ShopSmall to join the conversation. You might even try hashtaging your city name to localize your efforts.

Get noticed

You won’t be the only Small Business looking to capture the attention of “Small Shoppers,” so it is important that your brand looks its best for the big day. Try using bold window signage or wall graphics to get their attention. Create a display with your special “Shop Small” offer on it. Or floor graphics at the front door, thanking customers for “Shopping Small.” Eye-catching graphics are a great way to grab and hold someone’s attention any Saturday, but they can be particularly useful on Small Business Saturday. Check out the Brand You gallery for other inspirational ideas that can help get your brand noticed, too.

Small Businesses should be celebrated every day of the year. But on November 28, millions and millions of shoppers will grab their checkbooks and head out to show you their support. It’s an opportunity for you to not only make a sale on Small Business Saturday, but to turn that sale into an advocate for your business. Be sure you make the most out of this amazing event.

American Express, Small Business Saturday and Shop Small are all registered trademarks of American Express. Twitter is a registered trademark of Twitter, Inc. Facebook and Instagram are the registered trademarks of Facebook, Inc.

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