Fast Four: Getting That First Wrap Right

Experiential Innovation

Vehicle wraps have a range of benefits, but make sure you have your objectives clear before you invest.

There are many good reasons for businesses to invest in vehicle wraps. They act as mobile billboards, promoting your brand. They show that you’re a professional and leave a lasting impression. And they can even improve your bottom line by opening new doors.

But before you pick up the phone and place your order, it’s important to understand some of the basics to be sure your wrap achieves the goals you set. Here are four things you need to know about that first vehicle wrap.

1. Simple is better

You have an entire vehicle to wrap—there’s plenty of room for lots of messaging, right? Actually, keeping your wrap simple with just one or two main messages, clean graphics, and your contact information is usually best. Many people will be viewing your wrap as they drive down the highway, so there’s not time for a lot of fluff. Make sure your point is clear and that people know how to contact you.

2. Represent your brand

Your vehicle wrap could deliver as many as 70,000 daily vehicular impressions. Be sure that your brand is recognizable in the design so that such enormous reach supports your other marketing and branding efforts, as well. Use your brand colors, fonts, and other design elements to make your vehicle’s look coordinate with other branding elements you’ve created.

3. Size (doesn’t) matter

One of the great things about vehicle wrapping is how versatile it is. Virtually any size vehicle can be wrapped to deliver important branding impressions and give your company a more professional look. Be sure to work with an installer who is experienced in vehicle wraps, as each design needs to be customized to fit your make and model vehicle. (Here’s a bonus: The wrap may also protect your vehicle from ordinary exterior wear and tear, which can help to preserve resale value.)

4. Have fun with it

Whether you wrap a sports car to give your company a hip, young image or you simply use head-turning color combinations and graphics that get people talking, you should feel good about how your vehicle wrap looks and represents your business.

A wrap is a creative, high-impact way to get your message out. Discuss with your designer and installer both your goals and the image you want to project so they fully understand what you’re trying to achieve and can help you realize your vision.

Explore simple, effective ways to build your brand and business with graphics.

If you do not already work with one, connect with a branding graphics professional by entering your zip code and searching for a professional near you.

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