Fast 4: Boost Your Brand with Smart Growth Strategies
Your company is growing. Now, it’s time to make sure your brand is keeping up.
In the early days of your business, you likely lived in a frenetic haze of decision-making. Those decisions might have included such issues as brand look, fonts and colors, and marketing messages. Now, it’s time to take your brand to the next level and help it continue to grow.
But if you’re going to help your brand look and sound more established in the marketplace, it’s time to think more deeply about some of these decisions. Here are four factors you should consider when it’s time to refine your brand look and messages:
1. Deliver on your brand promise
Your brand promise is rooted in what you deliver to your customers better than your competition. Take a fresh look at this concept. Has your promise evolved or grown? You may have started out specializing in one area, but if you’ve added products or services, you may need to expand or change that customer pledge or your brand story.
2. Refresh—without losing your brand equity
Sometimes, you need to give your brand an extreme makeover with a bold new look. But if the essence of your brand look still works for your business, it could be a good idea to build on that equity and update the look with fresh fonts and modern color adjustments. That way, customers will still recognize your business brand while getting the message that your business is staying current.
3. Make it look great
This is your opportunity to create a new graphic image for your brand, including colors and other visual elements that you will be able to carry through your business. For example, you may want to integrate colors throughout your business, on your vehicles, and on your website.
It’s often a good idea to work with a professional who understands how to create branding elements that can be used in different formats and sizes.
4. Set bigger goals
As you grow your business, it’s time to set bigger branding goals. What messages will you send to the market to tell them about your plans? How can you capitalize on your brand’s new look? How will you create bigger, bolder promotions that have more impact? How will you squeeze every square inch of possibility out of your space? It’s time to look forward from your new base of business and set the goals for your future—and make sure you have a brand identity that can keep up.
Explore simple, effective ways to build your brand and business with graphics.
If you do not already work with one, connect with a branding graphics professional by entering your zip code and searching for a professional near you.