Extreme Business Makeover: Dramatic Surface Finishes

Experiential Innovation

3M’s innovative surface finish solutions give businesses affordable, sustainable décor options.

A dated space can be a turnoff to customers who want to feel like they’re doing business with a vibrant, thriving brand. But when it comes to doing an extreme business makeover, budget and downtime can be serious obstacles.

3M has a wealth of solutions to help small businesses change their look without tearing out walls or shutting down the store for renovations. The company’s DI-NOCTM Architectural Finishes are decorative surface finishes for interior and exterior applications that include E-Series and Whiteboard Finishes.

“3M gives you a whole new world of options that can update the look of your business affordably,” says Elizabeth A. Ziegler, technical services specialist in 3M’s Commercial Solutions Division/Architectural Products. Here’s how.

If I’m a small business owner, what advantages do surface finish films offer me?

Elizabeth A. Ziegler: From plain white walls to counters to pillars to windows—and even your exterior—you can integrate the rich feel of wood, metal, or stone with an uncanny resemblance to the real thing. You can add dramatic colors that reflect your brand and modernize your look. You can add a pop of color or change the entire feel of your place of business. 3M™ DI-NOC™ Architectural Finishes can do everything from changing your interior décor, to frosting your glass windows and doors for privacy, to turning your conference room wall into a whiteboard. With hundreds of different colors and effects, 3M™ DI-NOC™ lets you bring in imaginative designs very affordably.

Doesn’t that take time and effort? I can’t afford to shut down my business to remodel.

EZ: Ease of application is one of the best features of these surface finishes. Once you prep the existing substrates appropriately, you can put the film right over them. Because they’re odor-free, you can even apply them during regular business hours. You have no interruption in your business—just a whole new look.

What do I need to do to maintain them?

EZ: 3M’s finishes are durable and easy to maintain. Ultimate adhesion occurs after 24 hours. You can even spill something like red wine on the finish, and it won’t stain. DI-NOC™ Architectural Finishes can be simply cleaned with a mild detergent or even just water. You can also use a wide range of disinfectants and cleaners on 3M™ finishes—they’re often used in hospitals and healthcare settings. Even soaking it in a 50-percent bleach solution didn’t have an effect on the color in our tests. Best of all, unlike paint or laminate, architectural finishes are easy to repair, extending their utility.

Are they sustainable?

EZ: Yes. 3M’s easy-to-install finishes let you change your look without creating construction debris. Update your existing structure to reduce waste materials. 3M’s E-Series is non-PVC, and 3M™ Architectural Finishes qualify for LEED credits.

What else should small business owners know about these finishes?

EZ: With more than 850 patterns, there are so many different uses for them. Also, when installed correctly, these finishes can last 25 to 30 years. And when you compliment them with the right lighting and furniture, you have a world-class design opportunity that doesn’t hurt your budget.

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