Beyond Branding: Window Applications 2.0

Experiential Innovation

Window films offer a number of important benefits in addition to their branding potential.

When businesses think of the visuals of window film installations, they usually think of branding opportunities. With a wide range of products and printing options, windows become billboards—why not use them?

However, beyond branding, window applications hold a number of very distinct advantages for businesses in the way they look and operate, both indoors and outdoors. Window films can affect everything from the look of the building itself to the levels of interior light within the building.

“There are a number of types of window film that offer a range of benefits,” says Joe Miller, advanced product support engineer in 3M’s Commercial Solutions Division. “From how your building looks inside and out to how comfortable people are in your offices, window films have a far greater impact than many people imagine.”

Here are the 2.0-level benefits the right window film can deliver.

Exterior beauty

Today’s films can dramatically improve the look of your exterior windows, making them reflective, tinted, or otherwise changing their appearance to complement the building’s architecture, Miller says. Window films can even offer added strength and security, bringing your windows up to code. By holding broken glass together, these films are not only beautiful, but they increase protection against natural disasters, storms, forced entry, or vandalism.

Interior light and added privacy

Interior window films such as 3M™ Daylight Redirecting Film can make natural light go farther, helping interior spaces look brighter, Miller says. Using micro-replication technology to cast light as far as 40 feet (12 meters) from the window, these films can flood rooms and large spaces with natural light—which has an added benefit for your electricity costs. Glass finish films can turn large glass walls and interior windows or doors into elegant etched or brushed glass looks that provide additional privacy and data security without inhibiting natural light. Add branding or just achieve an elegant look to enhance your office décor, he adds.

UV ray, glare and temperature control

Window films can reduce glare and reject heat, making interior temperatures cooler and more uniform, which can help control heating costs, Miller says. In fact, some installations can pay for themselves in as little as three years. UV ray protection helps safeguard people, as well as furniture, carpeting, and other interior features, from the sun’s harmful rays.

Overall, window films can make your business space more comfortable and inviting while helping to improve protection and reduce costs. Whether you choose to use your window applications for branding or some of the other remarkable benefits they offer, window films are far more than mere window dressing.

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