Accidents happen. Vehicles come out of nowhere. That’s why we challenge some of our best scientists and engineers to help improve roadway visibility and safety.
With 3M Science, they’re developing innovative solutions that help make vehicles more visible and our roads safer. Reflective tape turns into “an avoided accident” tape. And fluorescent markings turn “that truck came out of nowhere” into a truck you can see and avoid. It’s the science of visibility.
The National Highway Traffic Safety Administration (NHTSA) recently published a report stating that the regulation requiring conspicuity tape for heavy trailers has saved 2,660 lives between 1960-2012.*
*Source link: http://www-nrd.nhtsa.dot.gov/Pubs/812069.pdf (PDF, 5.70 MB)
Reference pages xxxii, 246, 249, 251, and 252.