As people age, there is a decline in many of the abilities considered necessary to safely operate a motor vehicle. Older drivers need more visible road signs and pavement markings. In the U.S., nearly 8,000 baby boomers turn 65 every day—a trend that is expected to continue well into the future. Vision deterioration of the aging population should be considered as part of your traffic safety strategy. The following facts indicate elderly drivers will continue to have an impact on road safety.
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By 2020, nearly one in five drivers in the U.S. will be 65 or older and exhibiting the natural decline in sensory, cognitive and physical function that makes driving more of a challenge. These drivers need more visible signs made with high performance reflective sign sheeting to help provide more reaction time and help reduce traffic accidents. See the potential benefits of our most reflective sign sheeting, 3M™ Diamond Grade™ DG³ Reflective Sheeting Series 4000.
Read more on what happens to drivers' eyes as they age and the impact it could have on your community’s road safety.