• 3 trends that impact road sign performance

    3 Trends That Impact Traffic Sign Performance

    • Video transcription:

      Despite the improvements in traffic safety over the past decade, several current trends reduce the ability of traffic signs to provide guidance and safety.

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    Additional insight

    Since the late 1990s, vehicle manufacturers have transitioned to new headlight designs like Visually Optically Aimable (VOA) or low cut-off headlights. Designed as a solution to reduce the amount of glare drivers experience from oncoming traffic, these headlights have a sharp, horizontal cut-off and emit little light above the headlight level.

    Headlight Illumination of Traffic Signs at 500ft

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    Additional insight

    In the U.S., nearly 8,000 baby boomers turn 65 every day—a trend that is expected to continue well into the future. By 2020, the U.S. population will include nearly 56 million citizens age 65 and older, and by 2030 that numbers swells to more than 72 million.


    • Projected number of drivers age 65 and older

      In addition, older adults are keeping their driver licenses longer. In 2010, 80 percent of the 70-and-older population was licensed to drive—approximately 22.3 million seniors—and this number will continue to rise.1

      As people age, there is a decline in many of the abilities considered necessary to safely operate a motor vehicle. Older people, as a group, have reduced visual acuity, narrower visual fields, poorer nighttime vision, greater sensitivity to glare, slower reaction times, more attention deficits, reduced muscle strength, reduced flexibility and range of motion, and other declines in visual, cognitive, and psychomotor function that can adversely affect driving.2

      Improving the visibility of road signs and pavement markings can be particularly important for older drivers who—between the ages of 60 and 80—need three to six times more light to see than a 20-year-old.3 Maintained traffic sign retroflectivity, larger signs with increased letter height, advance warning signs and street signs, improved road delineation with wider, well-maintained pavement markings and more traffic control in work zones are some of the recommended low cost safety improvements that can benefit older drivers.

      1Insurance Institute for Highway Safety, iihs.org/research/qanda/older_people.aspx
      2National Cooperative Highway Research Program, NCHRP Report 500
      3American Automobile Association, Inc., SeniorDriving.AAA.com


    Additional insight

    The same sign may appear less bright to drivers of SUV s and large trucks than it does to drivers of passenger vehicles.

    The number of large trucks registered in the U.S. has increased steadily over the last two decades, reaching almost 11 million in 2009. During that same time, truck traffic (as a percent of vehicle miles traveled) has doubled, nearing 300 billion miles in the U.S. in 2009. 1 The FHWA reports that by 2040, long-haul freight truck traffic in the U.S. is expected to increase dramatically on the National Highway System and may reach 590 million miles per day. 2 And, unlike automobile and business-truck traffic that peaks between the daytime hours of 7:00 a.m. and 7:00 p.m., long-haul truck traffic has a flat time-of-day distribution, with as many vehicles traveling during nighttime hours as during the day.3

    When it comes to seeing traffic signs at night, drivers of large vehicles are at a particular disadvantage because of their observation angle is significantly greater.

    How important is this measure? Large trucks can have twice the observation angle of passenger vehicles at the same distance. That means there’s much less reflected light available for these drivers to see road signs. Drivers of large vehicles can greatly benefit from signs made with high performance reflective sign sheeting that returns more light in a larger cone of reflectivity.

    3M Reflective Sign Sheeting luminance chart by ASTM designation