The global market for vehicle wraps grew to $1.69 billion in 2015, according to a Grandview Research Study, and that growth trend is expected to continue. North America is the largest market, with some of the world’s top experts.
Vaughn traveled to 3M headquarters in St. Paul, Minnesota, with a mission to take that expertise back home with him. He learned the latest techniques at a world-renowned train-the-trainer program and became the first person in South Africa to receive accreditation as a 3M-endorsed trainer. He was already an expert installer and has even competed in world finals competitions. But, there’s always more to learn.
“You can always gain knowledge from other professionals,” he says. “There are advancements in the film technology, and new techniques are developed.” While he focuses mostly on vehicle wraps, he’s also learning techniques for signage and how to apply the film to a variety of surfaces, including brick walls.
“The program we have – as extensive as it is – is unique to 3M,” says Marcio Oliveira, Technical Service Supervisor, 3M Commercial Solutions Training Center. “There are others, for example, that offer vehicle wrapping only, but all of the stations with different types of wrapping and different films – that’s exclusive to 3M.”