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VAS: 3M℠ Visual Attention Software (VAS)

  • 3M ID SGBGKTR109000


A web-based software tool that analyzes designs and photos and predicts what’s likely to grab attention in the first 3-5 seconds of viewing.

VAS is a predictive model that simulates an early phase of human vision called pre-attentive processing that occurs when we first glance at something, but before we're aware of what we're looking at. VAS analyzes uploaded images in just 20 seconds, and generates results identifying the 5 visual elements proven to attract human attention in the first 3-5 seconds of viewing. The 5 visual elements include Edges, Intensity, Faces, and strong differences in Red/Green Contrast and Blue/Yellow Contrast. VAS results are 92% accurate compared to eye tracking studies capturing pre-attentive processing. VAS is a web-based subscription service that costs $49 per month per user, or $588 per year per user, for unlimited use access. VAS can be purchased online using PayPal or a major credit card.


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