Innova Magazine by 3M
Orthodontic science and practice excellence
  • The Challenges of Change, and the Ways to Win

    Sebastian Arana, President and General Manager, 3M Oral Care Solutions Division

    • Sebastian Arana

      The orthodontic profession is rising up to meet the challenges of our ever-evolving industry.

      You’ll see from an Innova article that the American Association of Orthodontists (AAO) has taken a very active role to deal with this change by creating a new strategy map. This strategy, created with input from almost every stakeholder group in the orthodontic profession today, is built on three pillars:

      1. Promoting and defending the orthodontic specialty
      2. Engaging and delighting AAO members
      3. Driving transformation and innovation

      We recognize the power of collaboration in bringing positive change to the industry. At 3M, I can tell you, – in no uncertain terms – we’re committed to doing all we can to help you and your patients benefit from change.

      This includes bringing new science to our solutions portfolio. For example:

      • With better rotational control and a lower profile than corresponding brackets of the leading competitor, 3M™ Clarity™ Ultra Self-Ligating Brackets empower your treatment goals to generate precise outcomes.

      • Powered by science, 3M™ APC™ Flash-Free Adhesive Coated Appliance System eliminates the need for flash clean-up while minimizing the risk of plaque accumulation and accidental bracket movement related to excess adhesive. Our innovative design creates a unique adhesive bonding substrate on the base of the bracket that saves you time and positively impacts patient satisfaction.

      • The advanced analytics and software tools that assist you with treatment planning for 3M™ Clarity™ Aligners or the range of esthetic brackets in the 3M™ Clarity™ Esthetic Orthodontic Solutions family. We are proud to partner with orthodontists to provide the esthetics options patients want, while giving you the control you need to ensure precise, clinically effective results.

      Our commitment also includes adding new training opportunities for orthodontists that focus on the topic of change. Case in point: Excellere conferences, developed by our 3M Health Care Academy. Four Excellere events have already been held in San Diego, Madrid, Hangzhou and London with very positive feedback from attendees. One more is scheduled for Miami (November 9-10). Each of these events is designed to give you practical ideas to elevate your own clinical, professional, and personal success. (To learn more and to register for upcoming events, click the link below.)

      We look forward to collaborating with you to help you make the most of the opportunities in front of you.

      Remember, times of great change are also times of great opportunity!

      Thank you for your time!

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