2/21/22 Draft #1.0 3M OCSD 4411 Descriptive Text 32 Reasons to Smile Video We open on a purple screen and text animates in. Text reads: Discover where form meets function. The text moves up as a smiley face icon with heart eyes rotates in and rises as text animates underneath it. Text reads: Esthetic brackets paired with cutting-edge technology. The text slides off screen to the left as a red line animates in to the right. It stops at an illustration of a smile with brackets. The smile widens, revealing text on screen. Text reads: 3M� Clarity� Ceramic Brackets 3M� APC� Flash-Free Adhesive Text moves off screen as the red line continues to an icon of a tooth with a bracket on it next to text. Text reads: Part of the most efficient bonding system in orthodontics. Icon and text move off screen to the left as the red line leads us to a close-up illustration of a bracket and text on screen. Text reads: Non-woven mat with resin adhesive. Text moves off screen as the bracket moves down. New text animates in. Text reads: Seals the tooth surface around the bracket edges. New text animates in. Text reads: Nothing to clean away before curing. Camera zooms in on bottom of the bracket as new text animates in. Text reads: Learn how using esthetic brackets pre-coated with flash-free adhesive will give you and your patients 32 Reasons to Smile. Screen transitions to an outline of a tooth with text in it next to a clock icon. The clock icon splits in half revealing more text. Text reads: Reason to Smile #1 Bonding time nearly cut in half. Camera moves to another outline of a tooth with text in it next to a dentist chair icon and text on screen. Text reads: Reason to Smile #4 40% less chair time.* Camera moves to another outline of a tooth with text in it next to an icon of three teeth with brackets. The middle bracket is broken. Text reads: Reason to Smile #8 Text animates in next to the teeth icon as the broken bracket fixes itself. Text reads: 60% lower average bracket bond failures.** Camera moves to another outline of a tooth with text in it next to text on screen. Text reads: Reason to Smile #15 Low profile, A Smiley icon with heart eyes animates in as new text animates in. Text reads: Designed for patient comfort. Camera moves to another outline of a tooth with text in it next to an icon of a flexing bicep with text on screen. Text reads: Reason to Smile #19 Strong for its small size. New text animates in. Text reads: Made from micro-polycrystalline material. Camera moves to another outline of a tooth with text in it next to an icon of a thumbs-up and text on screen. Text reads: Reason to Smile #27 Designed for reliable debunking. Stress concentrator on the base for predictable removal. Camera moves to another area with tooth outlines nearby as text animates in. Text reads: With more efficient procedures, esthetic solutions, and reduced bond failure rates... Text animates out and is replaced with new text that reads: You'll have the time you need to focus on what matters most: your practice and your patients. Text slides off to the left as new text animates in. Text reads: And that's just another one of the 32 Reasons to Smile Camera pulls out to reveal 32 teeth. The teeth close to create a smile with brackets. The smile slides off screen to the left as new text and product shots animate in. Text reads: Our revolutionary APC Flash Free Adhesive is available pre-coated on the following: 3M� Clarity� Ultra Self-Ligating Brackets 3M� Clarity� Advanced Ceramic Brackets 3M� SmartClip� SL3 Self-Ligating Brackets 3M� Victory Series� Low Profile Brackets 3M� Victory Series� Superior Fit Buccal Tubes We transition to a black screen. The 3M Science. Applied to life. logo animates in. Text appears beneath it. On-screen text reads: Contact your 3M sales rep to learn more. 3M.com/APCFF 3M.com/ceramicbrackets 3M, APC, Clarity, SmartClip and Victory Series are trademarks of 3M. � 3M 2022. All rights reserved. Screen transitions to a white background with black text. Text reads: *Findings based on the following: time study at 3 US & Canadian clinics (APC Flash-Free, APCII/APC PLUS Adhesive), bonding time averaged over total number of teeth and cases bonded, bonding time per bracket does not include bracket selection, preparation, tray set-up or tooth preparation time, bonding time begins when bracket is first placed on tooth until it is ready to be light cured. **JCO bond failure rate - 5% avg. bond failure rate for labial bonding from 2014 report, p. 617.