Your clients need your best in class fire suppression systems and service, and we’re here to help you win their business. Use the resources on this Partner Portal to support your marketing efforts and help your clients better understand 3M Novec 1230 fluid. If you don't find the information or assets you're looking for here, our team will be happy to locate it for you.
For years 3M has provided leadership in the industry through partnering with you to bring AIA accredited in-person Lunch & Learn events to the specifying engineer and architect community.
And while we’re unable to meet face-to-face right now, we’re here to support you with a virtual “Live” Lunch & Learn Program. This 1-hour livestreamed virtual training focused on Clean Agent Fire Extinguishment will still offer continuing education credits (CEUs) under the AIA to participants – while providing your customers and specifying engineer/architect partners with an interactive and engaging training and professional development environment.
Based on extensive research into the needs and interests of fire suppression engineers and end users, we’ve developed web content that you can use on your site that includes recommended messaging for search engine optimization. Plus, it helps provide those customers with accurate information that will demonstrate your system and agent expertise.
Please use the copy below to optimize and enhance your website content. Plus, consider:
We offer clean agent fire suppression systems using 3M™ Novec™ 1230 Fire Protection Fluid. A fluoroketone, it’s sustainable and fast-acting, reaching the design concentration for total flooding applications in 10 seconds or less and extinguishing fires at the incipient stage. 3M Novec 1230 fluid is a Halon 1301 replacement and hydrofluorocarbon (HFC) alternative with a high margin of occupant safety per the NFPA 2001 standard and is not vulnerable to regulatory phasedown or phaseout anywhere in the world on the basis of ozone depletion potential (ODP) or global warming potential (GWP).
Clean agent protection for small, medium and large applications:
We offer clean agent fire suppression systems using 3M™ Novec™ 1230 Fire Protection Fluid. A fluoroketone, it’s sustainable and fast-acting, reaching design concentration for total flooding applications in 10 seconds or less and extinguishing fires at the incipient stage. 3M™ Novec™ 1230 fluid is used globally in more than 50,000 special hazard fire suppression applications ranging from data centers to military operations to archival storage facilities. It’s a cost-effective and sustainable Halon 1301 replacement and hydrofluorocarbon (HFC) alternative. Not only does it have more than 99.9% lower global warming potential than any halocarbon agent accepted for use in occupied spaces, but 3M also offers its 20-year Blue Sky Warranty to help protect system owners from regulatory risk of phasedown or phaseout on the basis of ozone depletion potential (ODP) or global warming potential (GWP).
3M Novec 1230 fluid is waterless and discharged as a gas, making it ideal to extinguish fires in spaces where electronics or irreplaceable, mission critical assets are stored or where continuity of operations is crucial. It has the highest margin of occupant safety of any NFPA 2001 clean agent and evaporates quickly, leaving no residue. In addition, it is electrically non-conductive, designed for applications where energized circuits and electronic systems cannot be shut down during an emergency. 3M Novec 1230 fluid is transported and stored as a liquid in non DOT-rated containers that can be shipped overnight by air. Cylinders may be placed in the protected room or remotely, giving facility owners additional options in spaces with infrastructure limitations. 3M manufactures 3M Novec 1230 fluid in the USA using globally sourced materials.
Clean agent protection for small, medium and large applications:
Common Applications for Class A, B and C Special Hazards:
Standards, Listings & Approvals:
Consistent brand language and standards ensure global alignment between 3M, our 3M™ Novec™ 1230 Fire Protection Fluid Authorized OEMs and their distribution channel partners. Plus, following them helps your clients and customers easily find the fire protection solutions they’re looking for on web search engines like Google, Yahoo! and Bing.
Download these 3rd Party Brand Guidelines for guidance on everything from trademark use to labeling, co-branding to social media and web content to UL/FM listings.
Quickly download the latest 3M Novec 1230 fluid product information, including Safety Data Sheets and Technical Data Sheets, and branded and co-branded materials for promoting systems using 3M Novec 1230 fluid to your customers.
Our logo can be used on your website, in presentations, and in your marketing materials to promote your fire suppression systems using 3M Novec 1230 fluid. For more on how, where and when to use the 3M Novec logo, refer to the brand guidelines included in your download.
This is the vertical version of the 3M Novec logo. Download the zip file containing web and print ready 3M Novec logos in both color and B&W versions.
This is the horizontal version of the 3M Novec logo. Download the zip file containing web and print ready 3M Novec logos in both color and B&W versions.
This is the logo lockup for OEMs approved to sell products using 3M Novec 1230 fluid. Use this logo to illustrate your relationship with 3M.
Working with a new customer or a new project? Chances are, a system using 3M Novec 1230 fluid is already in use to protect something similar. Make your case to the customer with our case study library, drawn from the highlights of over 50,000 system installations in more than 90 countries
Novec 1230 Fire Protection Fluid Waterless Fire Suppression_VDESC_en_US.mp4 In a server room, a woman consults a tablet. ON SCREEN TEXT: Specify with confidence. Because there's no time for down time. A view pans across a server room. Closeups show the servers, as well as a firefighting system. ON SCREEN TEXT: Live fire testing MALE NARRATOR: We constructed a working simulation of a data center inside this fire test chamber to compare the ability of water and Novec 1230 Fluid to extinguish a fire inside a typical server cabinet. The chamber has a detection system, water sprinklers, and a discharge system designed for use with Novec 1230 Fluid. ON SCREEN TEXT: 3M Novec 1230 Fire Protection Fluid MALE NARRATOR: A test of the Novec Fire Protection Fluid-based system is run first. To begin the test, a technician ignites sheets of ABS plastic inside an empty server cabinet. A technician stands by as a firefighter starts the fire. Readings appear, showing numbers rising as the server room fills with smoke, then falling as the firefighting system suppresses the blaze. ON SCREEN TEXT: Cleaning agent system ON SCREEN TEXT: Cabinet temp. ON SCREEN TEXT: Ceiling temp. ON SCREEN TEXT: System pressure ON SCREEN TEXT: Novec 1230 fluid discharge ON SCREEN TEXT: For illustration purposes, the fire was allowed to reach a mature flame stage. Systems using Novec 1230 fluid are designed to extinguish a fire at the incipient stage. ON SCREEN TEXT: Extinguished in less than 20 seconds MALE NARRATOR: As sensors in the ceiling detect smoke and heat from the fire, an alarm is sounded, and the countdown to discharge begins. Once the agent is released, it quickly fills the room and penetrates the burning enclosure, extinguishing the fire in less than 20 seconds. A clean agent fire suppression system is designed to detect a fire at an earlier stage, helping to further reduce possible damage. After the test, technicians check a server for damage. MALE NARRATOR: After the smoke and agent have been evacuated, technicians reenter the chamber to find that the energized servers are still functioning. Equipment and facilities show no signs of damage. Now we're ready for the water discharge test in the same fire scenario. As before, plastic sheets inside the same server cabinet are ignited, and technicians leave the room. ON SCREEN TEXT: Sprinkler system ON SCREEN TEXT: Cabinet temp. ON SCREEN TEXT: Ceiling temp. ON SCREEN TEXT: System pressure ON SCREEN TEXT: Air sensor alarm The blaze spreads out of control. MALE NARRATOR: Two minutes pass. Then three minutes. The heat of the fire rises to 91.9 degrees. And dense, black smoke fills the room. Finally after nearly four minutes, the sprinkler heads discharge. For 11 minutes, the room is deluged with water. Even so, the fire in the cabinet stubbornly refuses to go out. 15 minutes after ignition, a firefighter enters the chamber and puts out the remaining fire with a portable C02 extinguisher. In the aftermath of the test, the server room is in ruins. Ceiling and walls are coated with black soot. Hundreds of gallons of water pool on the floor. And the drives and other components inside the cabinets are damaged beyond repair. Imagine the lost time, lost revenue, and damage to your reputation had such an incident happened inside one of your server rooms. Shots reveal the brutal extent of the fire damage. ON SCREEN TEXT: 3M Novec 1230 Fire Protection Fluid Advancing today. Sustaining tomorrow. www.3m.com/novec1230fluid A legal disclaimer appears, followed by a logo. ON SCREEN TEXT: 3M ON SCREEN TEXT: Science. Applied to Life.
Waterless Fire Suppression: Specify with confidence.
An effective waterless fire suppression system using 3M Novec 1230 fluid supports your customers’ business continuity with minimal downtime. Watch a live fire test in a data center, comparing the performance of a system using 3M Novec 1230 fluid with a system using water mist, then download the video to use in your marketing materials or on your website.
Download the Waterless Fire Suppression: Specify with confidence video to use on your website.
Answers to your common questions – from how 3M will support your fire suppression solutions business why 3M Novec 1230 fluid’s safety margin matters to your customers. If you don’t see your specific question below, our team of experts is ready to help.
Marketing & Public Relations
Yes. We commit to supporting your sales and marketing of systems containing 3M Novec 1230 fluid by:
Yes. For over 15 years, in more than 50,000 installations, systems using 3M Novec 1230 fluid have provided smart, safe and sustainable fire suppression for mission critical and special hazard needs.
Your clients trust you to serve as a fire suppression “fiduciary” for them – looking out for their best interests and selecting, installing and servicing the right system, filled with the right agent. By specifying a best in class solution up front, you build your ongoing service relationship on a foundation of trust, backed by the 3M Novec brand.
Like you, we think long term. We’re committed to supporting 3M Novec 1230 fluid throughout its lifecycle, from installation to service to system decommissioning. While specifying an unsustainable agent puts your client at risk of regulatory action, we plan to stand by our product for decades to come. That’s why we offer our 20-year 3M™ Blue Sky℠ Warranty, designed to help you provide your customers with peace of mind in a changing world.
When you promote 3M Novec 1230 fluid, you have the opportunity to differentiate your business and satisfy your customers by offering a leading sustainable clean agent – a trusted solution for the long term.
Whether you are working on a press release for a product announcement, successful installation or promoting an upcoming event we are very happy to work with you to increase awareness and share news regarding fire suppression systems using 3M Novec 1230 fluid!
If you are already in contact with a 3M sales representative, reach out to them; otherwise please contact Wendy Westbrook, 3M Marketing Communications Manager, at email@example.com.
Safety, Sustainability and Warranty
Evaluating special hazard fire suppression options requires not only an initial price comparison for the agent itself, but the cost of the overall system throughout its lifecycle. The total cost of ownership (TCO) of a fire suppression system using 3M Novec 1230 fluid can be comparable to or better than other competing systems.
*Ponemon Institute: 'Cost of Data Center Outages January 2016 Data Center Performance Benchmark Series'
Sustainability is described in the UN Paris Climate Change Agreement as an action that promotes “the mitigation of greenhouse gas emissions while fostering sustainable development1.
Hydrofluorocarbons (HFCs), the base chemistry for HFC-227ea (FM-200®) and HFC-125 (ECARO-25™) are on a global phasedown schedule under the Kigali Amendment to the Montreal Protocol, which more than 55 countries have ratified.
In the U.S., the American Innovation and Manufacturing (AIM) Act of 2020 also prescribes a phasedown schedule with a target of 85% phasedown of annual HFC production and consumption by 2036. That schedule is as follows:
Industries specifically mentioned in the draft rule by the U.S. Environmental Protection Agency (EPA) include refrigeration and air conditioning, foam blowing agents, aerosols, solvents and fire suppression. The AIM Act also lists specific HFCs that are commonly used in fire suppression, including HFC-227ea, HFC-125, HFC-236fa and HFC-23.
Zero Ozone Depletion Potential (ODP) isn’t enough to be sustainable
3M™ Novec™ 1230 fluid, FM-200® and Inergen® are all replacements for ozone depleting Halon 1301, which began phaseout in 1993. A thinning ozone layer in the stratosphere increases the amount of solar ultraviolet rays reaching the earth’s surface, contributing to increased rates of sunburns and cancer. But ozone depletion is only part of the story. To be a sustainable solution, the agent must have a low global warming potential.
Global Warming Potential (GWP) and CO2 equivalency
Greenhouse gases, including CO2 and HFCs, trap heat from the sun, giving us the warmth essential to planetary life. They retain heat flowing from earth to space by absorbing infrared radiation. Too much trapped heat contributes to global warming. Scientists have determined how much infrared heat is absorbed by a pound of CO2 and they use this as a constant to calculate Global Warming Potential (GWP) for other radiative gases over a specific time interval (generally 100 years). A pound of 3M™ Novec™ 1230 fluid has less GWP than a pound of CO2, while a pound of HFC-125 or HFC-227ea has a GWP more than 3000 times greater.
Intergovernmental Panel on Climate Change (IPCC) 2013 Method, 100-year ITH (CO2=1)
The bottom line: HFCs contribute to global warming and are not sustainable.
If the clean agent just sits in a cylinder, why should GWP matter?
No fire suppressant sits in a cylinder forever. Every ton of every agent produced for clean agent fire suppression will ultimately be emitted or will need to be disposed of through an acceptable reclamation process. With these factors in mind, the GWP does matter and should be considered. Fire suppressant agents may be released during testing, through accidental discharges and to suppress a fire. Plus, regulators often develop draft rules using quantity of agent produced and installed; for example, the AIM Act sets its phasedown targets based on production and importation, not the amount discharged in fire suppression.
Atmospheric Lifetime is a major indicator to consider when assessing GWP
When 3M™ Novec™ 1230 fluid is discharged, it evaporates instantly without residue and stays in the atmosphere for less than 5 days. Common HFCs stay in the atmosphere for more than 20 years – and often more than 30 years.
Our commitment to sustainability
We guarantee 3M™ Novec™ 1230 Fire Protection Fluid with the 3M™ Blue Sky℠ Warranty, which offers peace of mind through a 20-year warranty protecting against regulatory action based on ozone depletion potential or global warming potential.
1 United Nations Framework Convention on Climate Change, 2015
2 2014 IPCC 5th Assessment Report Appendix 8.A, Table 8.A.1
Help your customers and clients stay attuned to changes in the fire suppression industry with 3M’s two newsletters:
We’ve created these resources to help support your marketing efforts; we encourage you to share relevant Fire Wire and Hot Topics newsletters with your customers or to use content from them on your website. When you do so, please include “Source: 3M™ Novec™ 1230 Fluid Fire Wire, Issue/Year. Find out more about 3M Novec 1230 fluid at 3m.com/Novec1230."
We regularly highlight a range of new innovations in system design, case studies and more in our Fire Wire newsletter, which reaches thousands of specifying engineers and other fire suppression professionals. If you have a product story you’d like to tell, case study you’d like to share, or common question you’d like to see answered in Fire Wire, please complete our form below and submit your idea!
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In a changing regulatory landscape defined by the Halon phaseout and HFC phasedown, our first-of-its-kind 3M™ Blue Sky℠ Warranty protects purchasers from certain regulatory bans or restrictions on 3M Novec 1230 fluid for 20 years after installation. If regulatory action restricts our fluid’s use during that time as a result of its Ozone Depletion Potential (ODP) or Global Warming Potential (GWP), we’ll refund them its purchase price – so they can choose it with confidence.
Plus, you can now register your customers’ systems for the Blue Sky Warranty on their behalf, giving you another tool to help you complete the sale.
Now you can:
Download brochures and marketing materials to help you promote your fire suppression systems as backed by 3M’s 20-year Blue Sky Warranty.
Guide your customers to register their newly installed systems on our website.
Wherever you do business, our team stands ready to support your continued sales activity and success. We’re available to answer your technical questions, discuss whether 3M Novec 1230 fluid is the right fit for your customer’s application or support meetings with your partners and customers to help you close the sale.