Your clients need your best in class fire suppression systems and service, and we’re here to help you win their business. Use the resources on this Partner Portal to support your marketing efforts and help your clients better understand 3M Novec 1230 fluid. If you don't find the information or assets you're looking for here, our team will be happy to locate it for you.
Based on extensive research into the needs and interests of fire suppression engineers and end users, we’ve developed web content that you can use on your site that includes recommended messaging for search engine optimization. Plus, it helps provide those customers with accurate information that will demonstrate your system and agent expertise.
Please use the copy below to optimize and enhance your website content. Plus, consider:
We offer clean agent fire suppression systems using 3M™ Novec™ 1230 Fire Protection Fluid. A fluoroketone, it’s environmentally sustainable and fast-acting, reaching the design concentration for total flooding applications in 10 seconds or less and extinguishing fires at the incipient stage. 3M Novec 1230 fluid is a Halon 1301 replacement and hydrofluorocarbon (HFC) alternative with a high margin of occupant safety and is not vulnerable to regulatory phasedown or phaseout anywhere in the world.
Clean agent protection for small, medium and large applications:
We offer clean agent fire suppression systems using 3M™ Novec™ 1230 Fire Protection Fluid. A fluoroketone, it’s environmentally sustainable and fast-acting, reaching design concentration for total flooding applications in 10 seconds or less and extinguishing fires at the incipient stage. 3M Novec 1230 fluid is used globally in more than 50,000 special hazard fire suppression applications ranging from data centers to military operations to archival storage facilities. It’s a cost-effective and environmentally sustainable Halon 1301 replacement and hydrofluorocarbon (HFC) alternative. Not only does it have more than 99.9% lower global warming potential than any halocarbon agent accepted for use in occupied spaces, but 3M also offers its 20-year Blue Sky Warranty to help protect system owners from regulatory risk of phasedown or phaseout.
3M Novec 1230 fluid is waterless and discharged as a gas, making it ideal to extinguish fires in spaces where electronics or irreplaceable, mission critical assets are stored or where continuity of operations is crucial. It has the highest margin of occupant safety of any NFPA 2001 clean agent and evaporates quickly, leaving no residue. In addition, it is electrically non-conductive, designed for applications where energized circuits and electronic systems cannot be shut down during an emergency. 3M Novec 1230 fluid is transported and stored as a liquid in non DOT-rated containers that can be shipped overnight by air. Cylinders may be placed in the protected room or remotely, giving facility owners additional options in spaces with infrastructure limitations. 3M manufactures 3M Novec 1230 fluid in the USA using globally sourced materials.
Clean agent protection for small, medium and large applications:
Common Applications for Class A, B and C Special Hazards:
Standards, Listings & Approvals:
Consistent brand language and standards ensure global alignment between 3M, our 3M™ Novec™ 1230 Fire Protection Fluid Authorized OEMs and their distribution channel partners. Plus, following them helps your clients and customers easily find the fire protection solutions they’re looking for on web search engines like Google, Yahoo! and Bing.
Download these 3rd Party Brand Guidelines for guidance on everything from trademark use to labeling, co-branding to social media and web content to UL/FM listings.
Quickly download the latest 3M Novec 1230 fluid product information, including Safety Data Sheets and Technical Data Sheets, and branded and co-branded materials for promoting systems using 3M Novec 1230 fluid to your customers.
Our logo can be used on your website, in presentations, and in your marketing materials to promote your fire suppression systems using 3M Novec 1230 fluid. For more on how, where and when to use the 3M Novec logo, refer to the brand guidelines included in your download.
This is the vertical version of the 3M Novec logo. Download the zip file containing web and print ready 3M Novec logos in both color and B&W versions.
This is the horizontal version of the 3M Novec logo. Download the zip file containing web and print ready 3M Novec logos in both color and B&W versions.
This is the logo lockup for OEMs approved to sell products using 3M Novec 1230 fluid. Use this logo to illustrate your relationship with 3M.
Working with a new customer or a new project? Chances are, a system using 3M Novec 1230 fluid is already in use to protect something similar. Make your case to the customer with our case study library, drawn from the highlights of over 50,000 system installations in more than 90 countries
Waterless Fire Suppression: Specify with confidence.
An effective waterless fire suppression system using 3M Novec 1230 fluid supports your customers’ business continuity with minimal downtime. Watch a live fire test in a data center, comparing the performance of a system using 3M Novec 1230 fluid with a system using water mist, then download the video to use in your marketing materials or on your website.
Download the Waterless Fire Suppression: Specify with confidence video to use on your website.
Answers to your common questions – from how 3M will support your fire suppression solutions business why 3M Novec 1230 fluid’s safety margin matters to your customers. If you don’t see your specific question below, our team of experts is ready to help.
Marketing & Public Relations
Yes. We commit to supporting your sales and marketing of systems containing 3M Novec 1230 fluid by:
Yes. For over 15 years, in more than 50,000 installations, systems using 3M Novec 1230 fluid have provided smart, safe and sustainable fire suppression for mission critical and special hazard needs.
Your clients trust you to serve as a fire suppression “fiduciary” for them – looking out for their best interests and selecting, installing and servicing the right system, filled with the right agent. By specifying a best in class solution up front, you build your ongoing service relationship on a foundation of trust, backed by the 3M Novec brand.
Like you, we think long term. We’re committed to supporting 3M Novec 1230 fluid throughout its lifecycle, from installation to service to system decommissioning. While specifying an unsustainable agent puts your client at risk of regulatory action, we plan to stand by our product for decades to come. That’s why we offer our 20-year 3M™ Blue Sky℠ Warranty, designed to help you provide your customers with peace of mind in a changing world.
When you promote 3M Novec 1230 fluid, you have the opportunity to differentiate your business and satisfy your customers by offering a leading sustainable clean agent – a trusted solution for the long term.
Whether you are working on a press release for a product announcement, successful installation or promoting an upcoming event we are very happy to work with you to increase awareness and share news regarding fire suppression systems using 3M Novec 1230 fluid!
If you are already in contact with a 3M sales representative, reach out to them; otherwise please contact Wendy Westbrook, 3M Marketing Communications Manager, at email@example.com.
Safety, Sustainability and Warranty
Evaluating special hazard fire suppression options requires not only an initial price comparison for the agent itself, but the cost of the overall system throughout its lifecycle. The total cost of ownership (TCO) of a fire suppression system using 3M Novec 1230 fluid can be comparable to or better than other competing systems.
*Ponemon Institute: 'Cost of Data Center Outages January 2016 Data Center Performance Benchmark Series'
‘Marketing speak’ unmasked
Terms like “environmentally friendly,” “eco-friendly,” and “green” are marketing catch phrases that are not actually backed up by data and objective standards. Environmentally friendly is a catch all term that anyone can loosely lay claim to. Calling a product environmentally sustainable, on the other hand, means much more. The essence of the term sustainable means it is here to stay…here today, here tomorrow…. sustainable. From an environmental perspective, sustainability is described in the UN Paris Climate Change Agreement as an action that promotes
“the mitigation of greenhouse gas emissions while fostering sustainable development”.1
The UN has put HFCs (base chemistry for FM-200™ and FE-25™) on a global phasedown schedule in all relevant industries, including fire suppression. This phasedown will occur under the Montreal Protocol, the same treaty that led to the phase out of Halon 1301.
In simple terms, any fire suppression product on a phasedown schedule is clearly not sustainable. It may be here today, but may not always be here. The fire suppression industry is familiar with this, having lived through what happened with Halon. Halon was not sustainable and is no longer manufactured anywhere in the world.
Unlike HFCs, fire suppression agents such as 3M Novec 1230 fluid and Inergen, are not on a phase-down schedule. In fact, their existence−and the evolution of sustainable chemistry as alternatives−are enablers for the phasedown of HFCs. Alternatives exist, therefore HFCs can be phased down.
Ozone Depletion Potential (ODP) alone doesn’t meet the definition
3M Novec 1230 fluid, FM 200 and Inergen are all replacements for ozone depleting Halon 1301 which began a phaseout in 1993. A thinning ozone layer in the stratosphere increases the amount of solar ultraviolet rays reaching the earth’s surface, contributing to increased sunburns and cancer. But ozone depletion is only part of the story. To be a sustainable solution, the agent must not be a greenhouse gas.
Global Warming Potential (GWP) and CO2 equivalency−what it means to the fire suppression industry
Greenhouse gases trap heat from the sun, giving us the warmth essential to planetary life. These gases retain heat flowing from earth to space by absorbing infrared radiation. Too much trapped heat contributes to global warming. Greenhouse gasses include CO2 and hydrofluorocarbons (HFCs). FM-200 and FE-25 are both HFCs. Scientists have determined how much infrared heat is absorbed by a pound of CO2 and they use this as a constant to calculate Global Warming Potential (GWP) for other radiative gases over a specific time interval, (generally 100 years). A pound of CO2 is equivalent to less than a pound of C6-fluoroketone, the molecule that comprises 3M Novec 1230 fluid.
The bottom line: HFCs contribute to global warming and are not sustainable. They may not deplete the ozone layer, but the significant greenhouse gas impact they have on the environment is the issue. Alternatives like 3M Novec 1230 fluid exist, and do not add greenhouse gases to the atmosphere.
If the clean agent just sits in a cylinder, why should GWP matter?
It matters to regulators. No fire suppressant sits in a cylinder forever. One needs to assume that every ton of HFC produced for clean agent fire suppression will ultimately be emitted or disposed of through an expensive reclamation process. Fire suppressant agents are released during testing, through accidental discharges and to suppress a fire. As shown above; HFCs, when emitted, release the equivalent of more than 3,000 times the mass of CO2 into the air.
Atmospheric Lifetime weighs heavily in GWP
When 3M Novec 1230 fluid is deployed, it evaporates instantly without residue and stays in the atmosphere for less than 7 days. FE-25 stays for 28.2 years.2 And FM-200 remains for 38.9 years!
The Kigali Amendment to the Montreal Protocol created a global commitment to phasing down high-GWP HFC products such as FM-200, FE-25 and other HFC fire suppressants. The first step in the overall HFC phasedown in the U.S. is scheduled for 2019, after which regulations on production and use will continue to tighten. Once again – products that are under phasedown pressure are not sustainable. Here today, but maybe not tomorrow.
Our commitment to environmental sustainability
Environmental sustainability has never been as important as it is today, and it will only grow more important to facility owners and regulators in the future. Fortunately, 3M Novec 1230 fluid faces no regulatory threats to production, installation and refill. 3M 3M Novec 1230 fluid’s 20-year 3M™ Blue Sky℠ Warranty backs up our commitment to creating a sustainable product that will help you protect what matters – from assets to people to the planet.
1 United Nations Framework Convention on Climate Change, 2015
2 2014 IPCC 5th Assessment Report Appendix 8.A, Table 8.A.1
Help your customers and clients stay attuned to changes in the fire suppression industry with 3M’s two newsletters:
We’ve created these resources to help support your marketing efforts; we encourage you to share relevant Fire Wire and Hot Topics newsletters with your customers or to use content from them on your website. When you do so, please include “Source: 3M™ Novec™ 1230 Fluid Fire Wire, Issue/Year. Find out more about 3M Novec 1230 fluid at 3m.com/Novec1230."
We regularly highlight a range of new innovations in system design, case studies and more in our Fire Wire newsletter, which reaches thousands of specifying engineers and other fire suppression professionals. If you have a product story you’d like to tell, case study you’d like to share, or common question you’d like to see answered in Fire Wire, please complete our form below and submit your idea!
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In a changing regulatory landscape defined by the Halon phaseout and HFC phasedown, our first-of-its-kind 3M™ Blue Sky℠ Warranty protects purchasers from certain regulatory bans or restrictions on 3M Novec 1230 fluid for 20 years after installation. If regulatory action restricts our fluid’s use during that time as a result of its Ozone Depletion Potential (ODP) or Global Warming Potential (GWP), we’ll refund them its purchase price – so they can choose it with confidence.
Plus, you can now register your customers’ systems for the Blue Sky Warranty on their behalf, giving you another tool to help you complete the sale.
Our team stands ready to support your business’s continued sales and success. We’re available to field your technical questions, discuss whether 3M Novec 1230 fluid is the right fit for your customer’s application or join meetings with your partners and customers to help you complete the sale. Please feel free to reach out to us using the contact information below or our Contact Us form. For public relations questions, please see our FAQ or contact Wendy Westbrook, 3M Marketing Communications Manager, at firstname.lastname@example.org.