3M Design and Stefano Boeri Architetti collaborated to present Urban Tree Lounge, providing Milan Design Week attendees an opportunity to experience magic moments of inspiration and reflection that are made possible when materials and architecture combined in new and creative ways. With shared passion for sustainability and vision to make life better, we invited visitors to escape their busy itineraries to relax in a “nest” of kaleidoscopic wonder. The installation incorporated several 3M materials such as films, nonwovens and adhesives to create an experience where light danced and designers were inspired.
The activation took place at Materials Village, a project by Material Connexion Italia at SuperStudio -Zona Tortona, Milan. More here.