Getting customers through the door is just the first step to having a successful retail operation. But how do you get them wandering throughout your space, falling in love with the items you worked so hard to find, buy and merchandise? Wouldn’t it be great if there were some tips and tactics to get them drawn to every corner of your store? The good news is that some simple steps can help you achieve that goal. With the price you pay for every square foot, your retail space has to be your most productive and efficient salesperson. Visual merchandising is one way to optimize your space for maximum revenue-generation.
“When it comes to maximizing your space, you want to think of it as a destination that you want people to visit often,” says Syama Meagher, CEO of Scaling Retail, a New York City-based retail consultancy. Here are her 10 tips for retailers to super-charge their visual merchandising.
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