When you’re selling your goods and services at fairs, festivals, farmers markets, and other temporary venues, branding becomes a new challenge. You need to create a look that’s flexible, portable, and memorable—as well as one that holds up after being packed and unpacked a myriad of times.
When Sarah Sebastian, founder of design firm Rose Gold Collective is faced with such challenges, she immediately begins to think of ways she can make an impact. “It drives me crazy when I just see a business with a single white banner. We can do better than that,” she says. Here are four ways she says event-based sellers can shine:
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