Safer, More Visible Roads
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Safer, More Visible Roads
EXPLORE ROAD SAFETY

3M Road Safety

At 3M we are dedicated to improving traffic safety and mobility so motorists can arrive at their destinations faster and safer. Our high performance materials combine with innovative systems and services to help you bring the best roadway systems into reality. We have been your partner for over 75 years, and continue to bring innovation to the transportation safety industry.


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  • Reflective Sign Sheeting

    Reflective Sign Sheeting

    Our retroreflective sign sheeting is designed to enhance safety for motorist by providing more visible road signs especially during nighttime when more accidents occur. We offer a full range of prismatic and beaded sheeting to meet Federal regulations and your agencies traffic signing needs.

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  • Pavement Markings

    Pavement Markings

    Our Pavement Marking Solutions are designed to guide drivers during the day or night in dry or rainy conditions. Our technologies include high index optics, microcrystalline ceramic beads, durable components and advanced adhesives—all designed to help you keep drivers safe on the road.

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  • Work Zone Signs & Devices

    Work Zone Signs & Devices

    Our temporary traffic control products are designed to provide enhanced visibility and improved safety in work zones and other areas where there is a change to traffic flow. We use both retroreflective and fluorescent technologies to create materials that make work zone devices, pavement markings and signs as visible as possible.

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Featured Brands and Products

  • Diamond Grade Brand Sheeting

    3M Diamond Grade™ Brand

    With nearly twice the reflectivity of lower-grade signage material, 3M Diamond Grade Sheeting helps create more visible signs, and more visible signs have been shown to cut nighttime accidents by up to 46%.

  • Diamond Grade DG³ Sign Sheeting

    3M™ Diamond Grade™ DG³ Sign Sheeting

    Full-cube retroreflective technology increases sign performance at all hours for all drivers. In fact, it is nearly 100% efficient whether viewed from short or long distances.


Road & Transportation Safety Center

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Delivering expertise on science & technology, research, trends, & industry insights.

  • 3 Trends that Impact Road Sign Performance

    Here are 3 trends which impact road signs & traffic safety.

    Trends,Stats,Science,Reflective Sign Sheeting,Pavement Markings,Headlights,Aging Drivers,Vehicle Size
  • A Simple Guide to Road Safety

    An intro to the science & technology of traffic signs & how it impacts road safety.

    Stats,Science,Reflective Sign Sheeting,Pavement Markings,Work Zones
  • What is Retroreflectivity & Why is it Important?

    Find out about the physics of retroreflectivity, why luminance is an important performance measurement for signs, how angularity affects sign visibility, and what defines ASTM sheeting types.

    Stats,Science,Reflective Sign Sheeting,Pavement Markings,Headlights
  • Fluorescent Traffic Signs Explained

    Why do fluorescent colors appear so different?

    Stats,Science,Reflective Sign Sheeting,Pavement Markings,Headlights

Road & Transportation Safety Center

View all articles

Delivering expertise on science & technology, research, trends, & industry insights.


  • Road Safety Document Library

    Looking for product details? View and download brochures and technical documents.

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  • Road Safety Initiative & Funding

    Recommended Federal programs for safety improvements, along with potential avenues to funding.

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  • Road Safety Customer Support

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Contact 3M Road Safety

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