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3M Products Selected as the Only Refinish Supplies Officially Licensed by NASCAR
 

ST. PAUL, Minnesota – April 25, 1999 – 3M Automotive Aftermarket Division announced today that its line of refinish supplies has been officially licensed by the National Association for Stock Car Auto Racing (NASCAR). This places 3M among a select group of just 14 companies whose products have been "Officially Licensed" by NASCAR.

"Having the 3M refinish products officially licensed by NASCAR is a testament to our customers that 3M is committed to delivering only the very best products to the automotive aftermarket industry," said Steve Landwehr, General Manager, 3M Automotive Aftermarket Division. "The 3M refinish products used to repair, rebuild and maintain the powerful vehicles of NASCAR are the exact same products used in local professional garages across the country."

The 3M refinish products licensed under the NASCAR automotive aftermarket program include:

  • Abrasives: Available under the trade names Hookit™, Stikit™ and Wetordry™, in several configurations, including discs, rolls and sheets. Used in a multitude of sanding operations, from start to final finish.
  • Masking Products: To address the many needs of refinish professionals in the area of masking tapes, film, masking papers, soft edge masking tapes, and overspray masking liquid.
  • Adhesives, Coatings and Sealers: Specially formulated products that meet and exceed the standards of the collision repair industry.
  • Compounds and Glazes: Including 3M™ Perfect-It™ Paint Finishing System products that produce a "near-perfect" finish on all types of automotive paints.
  • Buffing Pads: Double-sided compounding pads for final finishing.
  • Body Fillers: A complete system of body fillers, two part putties, resins, and accessories.
  • Striping Tape: Decorative tapes in a multitude of colors and designs to accent any vehicle.
  • Respirators: Automotive respirators for dusts, fumes, vapors and mists for collision repair specialists.

3M is a diversified manufacturing company with 1998 sales of $15 billion. It has operations in 61 countries and employs more than 71,000 people worldwide. Headquartered in St. Paul, Minnesota, 3M is a manufacturer of a wide variety of products serving customers in dozens of markets from Automotive and Industrial, to Commercial, Electronic, Health Care, Transportation Safety, Office and Consumer.

NASCAR developed its NASCAR Officially Licensed Automotive Aftermarket program to create new ways of promoting NASCAR and its leading manufacturers with a powerful marketing tool.

The program, designed to bring the power of NASCAR to the automotive aftermarket, is fueled by a fully integrated, media driven marketing campaign, entitled NASCAR Garage, that generates over one billion impressions a year in support of the aftermarket program. NASCAR Garage includes a national weekly television show on TNN, a daily show on MRN radio, a quarterly magazine by Babcox Publications, and a dedicated section in NASCAR Online, the official Internet site for NASCAR.


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