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| 3M Products Selected as the Only Refinish Supplies Officially Licensed by NASCAR |
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ST. PAUL, Minnesota April 25, 1999 3M Automotive Aftermarket Division announced today that its line of refinish supplies has been officially licensed by the National Association for Stock Car Auto Racing (NASCAR). This places 3M among a select group of just 14 companies whose products have been "Officially Licensed" by NASCAR. "Having the 3M refinish products officially licensed by NASCAR is a testament to our customers that 3M is committed to delivering only the very best products to the automotive aftermarket industry," said Steve Landwehr, General Manager, 3M Automotive Aftermarket Division. "The 3M refinish products used to repair, rebuild and maintain the powerful vehicles of NASCAR are the exact same products used in local professional garages across the country." The 3M refinish products licensed under the NASCAR automotive aftermarket program include:
3M is a diversified manufacturing company with 1998 sales of $15 billion. It has operations in 61 countries and employs more than 71,000 people worldwide. Headquartered in St. Paul, Minnesota, 3M is a manufacturer of a wide variety of products serving customers in dozens of markets from Automotive and Industrial, to Commercial, Electronic, Health Care, Transportation Safety, Office and Consumer. NASCAR developed its NASCAR Officially Licensed Automotive Aftermarket program to create new ways of promoting NASCAR and its leading manufacturers with a powerful marketing tool. The program, designed to bring the power of NASCAR to the automotive aftermarket, is fueled by a fully integrated, media driven marketing campaign, entitled NASCAR Garage, that generates over one billion impressions a year in support of the aftermarket program. NASCAR Garage includes a national weekly television show on TNN, a daily show on MRN radio, a quarterly magazine by Babcox Publications, and a dedicated section in NASCAR Online, the official Internet site for NASCAR. |
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