|
|
Post-it®
> Post-it® Direct Response
> Magazine Advertising
> Case Studies
> Teleflora
Roper-Starch conducted a readership survey for a national Teleflora® advertisement.
As evidenced below, the Teleflora® ad that included a Post-it® Note
significantly increased readership among the 200 random recipients.
Teleflora®
Results
The Post-it® Note in the Teleflora® ad appears to have had
significant influence on Readership of the ad.
- Increase in Readership (Some of the Ad): 24%
- Increase in Readership (Most of the Ad): 60%
- The Post-it® Note effectively brought more readers
into the copy.
Test Summary
- Test Publications:
USA Weekend
- Sample:
200 random recipients
- Measurements:
Recognition and Readership
|
|
 |
|
