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Post-it®
> Post-it® Direct Response
> Magazine Advertising
> Case Studies
> University of Minnesota
Roper-Starch conducted a readership survey for the College of Continuing Education at the University of Minnesota magazine advertisement. As evidenced below, the University of Minnesota ad that included a
Post-it® Note significantly increased ad recognition and readership in both
national and regional audiences.
College of Continuing Education
University of Minnesota |
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Results
"Using a Post-it® Note was highly successful in increasing the levels
of both advertising recognition and advertising readership."
- Recognition increased 39% compared to the regional ads without a Post-it® Note
- Readership increased 78% compared to the regional ads without a Post-it® Note
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Study Summary
- Test Publications:
Time
U.S. News & World Report
Newsweek
- Sample:
300 random recipients
- Measurements:
Recognition & Readership for all ads
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