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Post-it®
> Post-it® Direct Response
> Direct Mail Advertising
> Case Studies

Bell Atlantic conducted a readership test with Post-it® Notes.
As evidenced below, there was a significant increase in response from people
who had received the piece that included the Post-it® Note.
| Bell Atlantic |

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- 100,000 total mailed
- 10,000 included a Post-it® Note
There was an 18% increase in response from consumers who received the piece
with the Post-it® Note over those who received just the letter.
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