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Post-it®Post-it® Direct ResponseDirect Mail Advertising > Case Studies





Bell Atlantic conducted a readership test with Post-it® Notes. As evidenced below, there was a significant increase in response from people who had received the piece that included the Post-it® Note.


Bell Atlantic
Bell Atlantic Case Study
 
  • 100,000 total mailed

  • 10,000 included a Post-it® Note

    There was an 18% increase in response from consumers who received the piece with the Post-it® Note over those who received just the letter.
 
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