Parents

Visibility is one vital means of ensuring protection for children. In 2005, 3M launched its child road safety initiative and to date has distributed 100,000 high-visibility vests to children between the ages of seven and ten. Click here for more details.

3M™ Driver Feedback signs, which show approaching motorists their speed, are some of the most clearly visible on the market. Studies show that, when approaching these signs, drivers tend to reduce their speed by an average of 10% – a great result when a speed reduction of just 2% can save a child's life.

Does your child know more about road safety than you?
We are all responsible for ensuring road safety.