The Traffic and Personal Safety Markets Group concentrates on reflective/non-reflective sign materials, graphics, and other products that enhance workers' public safety. Recent innovations keep consumers safe both on and off the roads with the introduction of diamond-like reflective traffic sign materials and reflective materials for safety vests. The 3M reflective signs and markings help maintain safe roads and intersections; reflective tapes and clothing help pedestrians, runners or cyclists stay visible while respirators help protect the health and safety of users. A world leader in work place safety and hazardous material handling, 3M also makes contributions to law enforcement agencies and provide emergency response that requires crucial timing and anti-counterfeiting materials that promotes theft and fraud prevention efforts. The aesthetic capabilities of graphic materials work their way to the turn-of-the-century innovations in graphic design and arts, now being welcomed in the advertisement field of some popular retail stores, fast food outlets, gasoline stations and bank offices, among others.