Step Into the Light!
We live in an outdoor society. Whether biking, hiking, running, blading, playing or walking, adults and children alike seize every opportunity to be out in the fresh air during the day, and into the night. That puts us at risk.Be smart! Take action! Look for sportswear, footwear and accessories with 3M™ Scotchlite™ Reflective Material. Its good looks and design flexibility ensure you'll stand out with trend-setting fashion sense as well as safety sense!
Consider these statistics for the United States:
- Pedestrians account for one out of every six traffic fatalities.
- Thirty-five percent of all bicycle fatalities occur at night, even though only seven percent of cycling miles occur then.
- Sixty-six percent of all pedestrian accidents occur at twilight, dusk or night.
- Seven out of eight drivers who hit pedestrians at night claimed to have had difficulty seeing the pedestrian.
Be Brilliant! Stand Out!
Studies by the AAA Foundation for Traffic Safety show that 80 percent of respondents believe that simply wearing white clothing at night provides adequate visibility to drivers. The fact is, it does not. Nor does fluorescent clothing.The chart below shows the superior reflectivity - hence, visibility - of Scotchlite™ reflective material compared to dark, fluorescent and white clothing. It's a distinction that can mean the difference between being seen or not seen, safety or danger, life or death.
