According to Transport Canada, in 1993 there were 45,506 personal injury accidents on rural roads involving motor vehicles, half of which occurred at night. During the same year, 344 farm and construction vehicles were involved in traffic collisions, 13 of which were fatal.

The Canadian Federation of Agriculture, 3M Canada, The Canadian Coalition for Agricultural Safety and Rural Health and Manitoba Highways and Transportation have responded to these numbers with "Be Seen, Be Safe!" - a program that encourages increased visibility as a means to reducing accidents. Take a look to see the proactive steps being taken by these organizations.