Canada’s Pink Pages Highlight the Impact of Breast Cancer
Impactful, visual reminder created to “flag” the reach of illness across Canada

Toronto, ON, September 18, 2006, Today, 3M Canada revealed Canada’s Pink Pages, a collection of telephone directories that have had their pages marked by 22,000 3M Pink Post-it® Flags to represent the number of Canadians that will be diagnosed with breast cancer in 2006. Each directory is flagged with the number of new breast cancer diagnoses that will occur in its province this year.

“For years, Canadians have used 3M products to flag important reminders", said Mark Hierlihy, Director of Development, Canadian Breast Cancer Foundation, National Office. “We hope the pink pages will serve as a reminder to Canadian women to conduct regular breast self exams, so they can be aware of any changes in their breasts.”

3M has pledged to contribute 50¢ to the Canadian Breast Cancer Foundation for each pack of new Pink Post-it® Flag Pen and Highlighter sets sold, with a minimum annual donation of $25,000. This is in addition to contributions the company is making for each pack of Post-it® Pink Ribbon Notes sold.

Post-it® Flags combined with pens and highlighters provide a convenient, portable way to mark, tab, or highlight information for editing, labeling or simply jotting down notes.

The new Pink Post-it® Flag Pen and Highlighter set is available at select retailers across Canada.

About The Canadian Breast Cancer Foundation
The Canadian Breast Cancer Foundation is the leading national volunteer-based organization dedicated to creating a future without breast cancer. The Foundation works collaboratively to fund, support and advocate for relevant and innovative breast cancer research, meaningful education and awareness programs, early diagnosis and effective treatment, and a positive quality of life for those living with breast cancer. For more information, to volunteer or to donate, please visit www.cbcf.org.

For more information:
Adam Moffat
Environics Communications
416-969-2763

Barb Bryson
Manager, Media & Communications
416-596-6773 ext. 400

Scotchgard, Thinsulate, Filtrete, Command and Vikuiti are trademarks of 3M. Post-it, Scotch and Scotch-Brite are registered trademarks of 3M. Used under license in Canada.