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Stick Up for Breast Cancer Campaign:
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Notes
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Post-it® Pink Ribbon Phone Directory Awareness Campaign:
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Image of phone book ribbon Campaign Overview
Image of phone book campaign

Post-it® Pink Ribbon Phone Directory Awareness Campaign

3M has flagged city phone directories for major urban centres across Canada to represent the approximate number of new breast cancer diagnoses that will occur in that city in 2006.* Their hope is to visually demonstrate the reach/scope of breast cancer in cities across Canada and help raise awareness about the impact breast cancer has on Canadian citizens.

*Canadian Cancer Society/National Cancer Institute of Canada: Canadian Cancer Statistics 2006, Toronto, Canada 2006

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Canadian Breast Cancer Foiundation
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