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November,
1999
For Immediate Release
Deck
the Walls this Holiday Season
Removable Hooks are the Reason
Now
is your chance to do all the holiday decorating you have always
wanted to, but couldn't, because you were afraid of ruining
the paint or damaging the fireplace mantel.
London, Ontario.
One challenge for every holiday decorator is how to install
the lights, garlands, and wreaths so that they stay up on
mantels, walls, doors, and stairways throughout the season.
An even bigger challenge is how to remove them without the
year-long, telltale reminders of the holiday season like chipped
paint, torn wallpaper, or sticky residue.
3M Mounting Products with Command™ Adhesive
provide a complete series of self-adhesive hooks, poster strips,
picture hangers, cord and decorating clips which allow holiday
decorators, for the first time, to hang the stockings with
care, in every sense of the word. They hold firmly to the
weight levels declared on the distinctive red packaging and,
when you want a change, they remove cleanly, without damaging
the paint! Command Adhesives help avoid nail holes and are
ideal for temporary installations, such as hanging holiday
lights and decorations.
"When you try to remove conventional self-adhesive
hooks, sometimes the adhesive remains on the wall and sometimes
some of the wall comes down with the adhesive," says
Shelagh Morrison, Marketing Manager for 3M's Construction
and Home Improvement Markets Division. "3M solved these
problems with Command Adhesive technology."
The Command Adhesive features 3M's patented
"stretch release technology" which allows mounting
products to hold for as long as you want them to, and when
removed leaves the surface intact.
Command Adhesive products won the 1998 Good
Housekeeping Good Buy Award.
It was selected as one "invention smartly
designed to make your life easier".
Sharon Franke, director, Food Appliances, Good
Housekeeping Institute said, "It's very special when
small and inexpensive items, like Command Adhesive products,
can solve a problem and make such a difference in people's
lives."
With Command Adhesive products, there's no limit
to your imagination. Here's some decorating suggestions from
the folks at 3M.
Wreaths
Doors look so festive when dressed with a holiday
wreath! Most wreaths will hang in handsome splendor from a
medium (3 lbs. limit) or large (5 lbs. limit) Command Adhesive
hook. Make wreaths of pods and pine cones; cornhusks, boxwood
and fruit, eucalyptus or bay leaves; bent twigs; nuts; tiny
wrapped packages; braided quilted gingham; ribbon and flowers,
or simply of classic pine with an enormous red ribbon.
To take advantage of Command Adhesive's technology,
we suggest decorating a mirror with a wreath, centering the
adhesive hook right on the glass. You could also decorate
the frame with boughs and/or lights, using Command Adhesive
decorating clips to hold the lights in place.
Stockings
Some families hang Christmas stockings only
one night a year. The tradition for others is to display the
stockings for a few weeks. The medium or large Command Adhesive
hook will stay up as long as you want and won't mark the mantel
or wall when you remove it. Don't toss the hook when you're
done. Next year, with replacement strips of Command Adhesive,
you can re-use it to hang the stocking again.
The Mantel and Staircase
Decorating clips hold strings of mini-lights
where you want them, such as along the mantel, around a door
or a mirror, and even up the staircase. They also work well
for festive garlands, bows, or pine boughs, and they are clear,
so all you see is your festive arrangement.
To install the decorations next year, you can
purchase replacement strips of Command Adhesive and use the
decorator clips you already have.
The Kitchen and Bathroom
Holiday decorating doesn't have to stop with
the foyer and living room. Command Adhesive products can be
applied on ceramic and marble tile making the kitchen and
bathroom ideal places to hang twinkling lights and festive
decorations.
For more information regarding Command Adhesive
products, please contact
Shelagh Morrison, Marketing Manager of Construction
and Home Improvement Markets, 3M Canada Company, P.O. Box
5757, London, ON N6A 4T1, phone 1-800-265-1840, extension
2806. For additional information visit our website www.mmm.com,
or call 1-888-3M HELPS.
Contact 3M Canada
PR department.
3M and Command are trademarks of 3M. Used under
license in Canada.
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