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November
1999
For Immediate Release
Pedestrian
Safety Tips for Kids
Spring ahead, fall back. Daylight savings time
is fast approaching, and for many kids that means heading
home from school at dusk or later.
In their busy, energetic lives, safety and visibility
- the ability to be seen by others - is seldom their chief
concern. But safety is a major concern for their parents.
And it should be. According to the Canadian
Safety Council of Canada, children ages five to nine are at
the greatest risk of being involved in a road vehicle accident.
In fact, 40 percent of all road vehicle deaths involve pedestrians
ages five to nine. Some of these deaths occur because children
are inexperienced pedestrians and they are not aware of the
dangers of the road.
Here are some tips for parents to use to help
protect their children from becoming one of these statistics:
- Teach your child that, even though your
child can see an approaching vehicle, the driver of the
vehicle may not see your child.
- Tell them to stop, look and listen before
crossing the street.
- Practice walking with your child facing
traffic, and show him or her how to hug the side of the
road.
- Carry a flashlight when walking along a
road, and teach your child how to use it.
- Look for children's clothing, shoes and
accessories that incorporate Scotchlite™ Reflective
Material from 3M. It makes children 1500 times more visible
than if they were wearing white to oncoming motorists. It
has what scientists call "excellent angularity", meaning
it can be seen from direct and wide-angle approaches. And
it's durable, retaining its brightness through many wearings
and washings.
For more information on 3M Scotchlite Reflective
Material, please call 1-888-3M HELPS or visit our web site
at www.3M.com.
Contact 3M Canada
PR department.
3M and Scotchlite are trademarks of 3M.
Used under license in Canada.
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