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October
1999
For Immediate Release
Scotch®
Transparent Tape Milestones
| 1925 |
Richard Drew, a young 3M engineer, invented Scotch®
Masking Tape to help automotive painters achieve a clean,
sharp edge where one colour met another on two-toned
cars.
|
| 1930 |
Drew invented the first waterproof, see-through, pressure-sensitive
tape, thus supplying an attractive, moisture-proof way
to seal cellophane food wrap for bakers, grocers, and
meat packers.
Drew sent a trial shipment of the new Scotch cellulose
tape to a Chicago firm specializing in printing cellophane
for bakery products. The response was, "Put this product
on the market!"
Shortly thereafter, heat-sealing for cellophane virtually
eliminated the original use of the new tape. However,
Americans in a depressed economy discovered they could
use the tape to mend a variety of things like torn pages
of books and documents, broken toys, ripped window shades
and even dilapidated currency.
|
| 1932 |
John A. Borden, a 3M sales
manager, designed the first heavy duty tape dispenser
with a built-in cutter blade, making it much easier to
use the tape. The tape could be unwound, cut off and applied
in seconds, keeping the end of the tape free and available
for the next application. |
| 1945 |
More than 10 different types
of Scotch brand tape had been developed to meet wartime
requirements. After World War II, 3M resumed shipments
of Scotch pressure-sensitive transparent tape for civilian
use. The familiar red, green, and yellow plaid design
was adopted to replace the original blue and white packages.
|
| 1961 |
3M engineers perfected matte finish Scotch brand Magicä
transparent tape, which appears frosty on the roll,
but invisible on the page and never yellows or oozes
adhesives.
|
| 1995 |
There are now hundreds of Scotch
brand tapes, including double-stick tape, mailing tape,
strapping tape, packaging tape, masking tape, coloured
plastic tape, freezer tape, rug and carpet tape, and reflective
tape. |
| 1996 |
3M introduced Scotch Pop-up
Tape Strip Dispensers, so innovative they are covered
by patents. Pre-cut 2-inch tape strips and one-handed
pop-up dispensing, add speed and convenience to holiday
gift wrapping, as well as craft, office, and school projects.
|
| 1999 |
3M introduces Scotch Pop-up Magic Tape Strips and tape
strip dispensers for the office market. The top of the
dispenser can be removed, so the user can wear the cartridge
on his or her hand.
Pop-up tape in colourful, disposable dispensers is
also introduced for children. Today there are more than
900 Scotch tape product.
|
| 2000 |
The Scotch brand
celebrates its 75th anniversary. |
For more information regarding the complete
line of Scotch tape products, please contact Doug Lemmon,
Market Manager for 3M Office and Consumer Products, 3M Canada
Company, P.O. Box 5757, London, Ontario, N6A 4T1, phone 1-800-265-1840,
extension 4610, or visit our website at www.3M.com.
Contact 3M Canada
PR department.
Scotch and Magic are trademarks of 3M. Used
under license in Canada.
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