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September
1999
For Immediate Release
Take
Control of the Air in Your Home
The
Lung Association and 3M provide consumers solutions for cleaner
indoor air
Toronto
- Canadians are taking action to improve their indoor air
quality, recognizing that clean air is an absolute basic for
good health.
In a survey conducted for The Lung Association,
82 percent of consumers confirmed they would purchase products
that have a positive impact on the quality of air in their
homes. In fact, indoors is where the actions people take can
have the greatest impact on air quality.
To assist consumers, The Lung Association,
in partnership with 3M, is offering a booklet called "What
You Can Do Indoors: A Guide to Clean Air in the Home". Consumers
can receive the booklet free (value of $2.00) courtesy of
3M, through an exclusive promotion with Home Depot. In-store
information found on 3M Filtrete™ Micro Particle and
Airborne Reduction Filters and as part of the furnace filter
end aisle display provides consumers with a 1-800 number to
call to receive the booklet.
This guide provides readers with simple actions
to make a noticeable improvement in their indoor air quality.
C.A.N. DO, The Movement for Clean Air Now,
is the official environmental health program of The Lung Association.
C.A.N. DO aims to raise awareness and provides tips on how
to improve the air we breathe, inside and outside the home.
Launched in 1995, C.A.N. DO is the first program developed
by a charitable health organization to link health and air
quality.
The Lung Association is concerned about both
indoor and outdoor air quality. While people may be more aware
of outdoor air pollution, levels of some pollutants may at
times be higher in an indoor environment.
"There are three basis steps toward improving
indoor air quality, says Brian Stocks, Air Quality Manager,
the Ontario Lung Association. "Source control, such as using
safer, less toxic cleaning products and prohibiting smoking
indoors can go a long way in solving problems. Fresh air ventilation
can also be helpful," adds Stocks. "In some cases, residents
may wish to include indoor air filtration and that means making
sure furnaces are well maintained and that filters are changed
on a regular basis."
"Along with The Lung Association, 3M
recognizes consumers can make changes that will significantly
improve their indoor air quality," says Shelagh Morrison,
Marketing Manager, Filtrete™ Products. "Changing their
furnace filter and using the most effective filter is one
step they can take."
More information regarding the C.A.N. DO program
is available by calling 1-800-972-2636 or by visiting The
Lung Association website at www.on.lung.ca.
If you would like to learn more about this
initiative, presented in partnership with The Lung Association's
C.A.N. DO program and 3M Canada, please contact:
Jill Palmer
The Lung Association
Ontario Provincial Office
(416) 864-9911, ext. 261
The Lung Association, founded in 1900 to
fight the spread of tuberculosis, is among Canada's oldest not-for-profit
voluntary health organizations, dedicated to the fight against
lung disease. Over the years, the organization has expanded
its mandate to include broader issues of respiratory health.
The C.A.N. DO Program is The Lung Association's
environmental health campaign, designed to promote individual
actions and foster a social climate that will make a positive
difference to the air we breathe. C.A.N. DO stands for Clean
Air Now; it is a call to action, reflecting the fact that
there is a lot people can do to improve air quality.
3M Filtrete™ Products provide consumers
with an innovative line of products which improve indoor air
quality. The complete line addresses various consumer needs
from reducing the amount of dust in their homes to capturing
allergy-aggravating micro particles in the air they breathe.
3M is committed to raising awareness and educating people
about indoor air quality issues.
Contact 3M Canada
PR department.
For an electronic version of this News Release
visit the 3M "Press Box" website at www.3M.com/CA/news
or The Lung Association website at www.on.lung.ca.
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