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August
1999
For Immediate Release
3M™
Tattoo Waterproof Bandages - Sports Collection Protect Minor
Injuries Resulting From Summer Activities
London - As summer
continues with scores of water-skiers, in-line skaters and
swimmers enjoying the sunny weather, safety will be a main
concern. If summer scrapes or cuts should occur, outdoor enthusiasts
can relax - Sports Collection Tattoos, which is part of an
already successful line of 3M Tattoo Waterproof Bandages,
will offer a fun approach to protecting minor injuries, even
under water. 3M, a leading, global manufacturer of hospital
wound care products and adhesive technology, recently introduced
3M Tattoo Waterproof Bandages.
Tattoo Designs capitalize on the growing popularity
of temporary tattoos. The Sports Collection features action-packed
sports scenes such as baseball, soccer, in-line skating, swimming
and volleyball. Once in place, the transparent bandage looks
just like a tattoo. It is the first bandage that combines
superior, waterproof wound protection with popular designs.
The Sports Collection is unique in that is
has a particular appeal to both teenagers and adults. According
to 3M officials, the Sports Collection designs were selected
after several illustrations were presented to teens and their
parents. The teens chose the designs that appealed to them
most and 3M used the most popular designs on the bandages.
"As summer outdoor activities increase,
minor injuries will be on the rise," says Lisa-Citton-Battel,
marketing manager, Consumer and Out of Hospital Division.
"3M has developed the Sports Collection as the ultimate bandage
for style as well as wound protection."
3M Tattoo Waterproof Bandages are the fifth
bandage to join the 3M adhesive bandages line. The line includes
3M Clean Seals Superior Waterproof Protection Bandages, 3M
Active Strips Flexible Foam Bandages, 3M Active Strips Brights
Flexible Foam Bandages, and 3M Comfort Strips Ultra Comfortable
Bandages.
Adhesive bandages are among a variety of over-the-counter
first aid products manufactured by 3M. Other products in the
first aid category include first aid tapes, non-stick pads
and cold and heat therapy products.
3M is a diversified, international company
with a multi-billion dollar health care business consisting
of more than 10,000 medical, surgical, consumer, home health
care and dental products. 3M Health Care is committed to supplying
reliable products and services that make a difference in the
practice, delivery and outcomes of health care.
For more information on 3M Tattoo Waterproof
Bandages, please call Lisa Citton-Battel, market manager,
Consumer and Out of Hospital Division at 1-800-265-1840 ext.
6096.
Contact 3M Canada
PR department.
3M is a trademark of 3M. Used under license
in Canada.
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