March 2006
For Immediate Release

3M Canada’s Commercial Graphics Division Signs Pilot Agreement With Market Information Services Of Canada

3M Canada’s Commercial Graphics Division is pleased to announce the signing of a pilot agreement with Market Information Services of Canada (MISC), a leading provider of outdoor advertising management and measurement services.

Using Satellite Automated Media Information software (SAMI), MISC is able to track, measure, and provide sustainable proof of performance for fleet and vehicle advertising, and then translate that information into advertising metrics.

“SAMI, in combination with MISC’s comprehensive information technology system, makes it possible for 3M to provide credible, sustainable measurement numbers, and proof of performance data for this highly efficient form of advertising”, says Commercial Graphics Marketing Operations Manager, Shelagh Morrison.

While fleet graphics are widely recognized as an efficient way to achieve mass reach of an advertising message, advertising agencies or media buying groups have not treated fleet as a mainstream media because there was no proven way of accurately tracking and measuring the Daily Effective Circulation (DEC), or audience impressions over a certain period of time.

"MISC is delighted to have reached an agreement with 3M to bring measurement and credibility to the fleet advertising industry. 3M is recognized the world over as a leader in technical innovation and we are excited that they have chosen to work with us and our strategic partners on this project. We are confident that the results of this pilot project and the service offering 3M is introducing to the market will provide advertisers and agencies the tools and data needed to bring fleet into their mainstream media mix" - Andy McRae, VP Sales and General Manager, Market Information Services of America (MISA).

As the leading supplier of Commercial Graphics’ inks and materials in Canada today, and backed by the strongest sales force in the industry, the MISC Alliance represents a new leadership initiative to drive accelerated growth and end-user relevance.

Contact 3M Canada PR department.

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