April 2005
For Immediate Release

The New Trend in Preserving Wedding Memories - Scrapbooking
Scotch® brand from 3M celebrates its 75th Anniversary by inviting Canadians to enter the Scotch® Great Canadian Scrapbook Challenge – Wedding Edition

London, Ontario – Over the past 75 years wedding rituals have evolved, however one thing that has remained constant is the desire to preserve memories of that special day. Months of preparation and anticipation are over in a few fleeting hours, so it’s not surprising that brides and grooms and their family and friends are looking to capture the memories – and the trendiest way is through scrapbooking.

Scrapbooking has become one of the fastest growing hobbies in Canada. In recent years, this traditional form of preserving memories has taken off with modern relevance and sophistication.

“Photo albums are giving way to scrapbook pages when it comes to preserving life’s milestones,” says Frances Peets, Scrapbook Dimensions. “The need to remember events in our lives has given the art of scrapbooking a new meaning. Wedding keepsakes like flowers, invitations, garter belts and love letters allow for memories to be close at hand and shared with family and friends. Weddings are a time to honour our hopes and dreams and lifelong friendships, a scrapbook keeps our memories at our finger tips – safely preserved for generations to enjoy.”

Weddings Relived
In celebration of the Scotch® brand 75th anniversary, Canadians are being asked bring their favourite wedding memories back to life through a scrapbook page.

Between April 30 and June 30, 2005, Canadians can create a 12”x12” scrapbook page that depicts a wedding from any time in the past or present and of anyone special (personal, parents, grandparents, daughter, friend or relative). There will be three prizes awarded: Grand prize - $7,500, 2nd prize - $1,750 and 3rd prize - $750. To enter the contest and learn more details – visit www.scotchtape.ca or call 1-800-3M-HELPS. The entries will be narrowed down to the top 10 and a panel of media/wedding judges will then select the winner.

“Gone are the days of yellow-tinged photos that you might see in your grandmother’s photo album,” said Janet Jarrett, Marketing Supervisor for Scotch® brand adhesives for scapbooking, 3M Canada. It’s important to use photo-safe and acid free products when preserving your memories in a scrapbook. This will ensure pictures are not damaged over time and that they will be in excellent condition for years to come. From gold photo corners, tape runners to photo mounting squares, Scotch brand has a full line of photo-safe and acid free adhesive products for scrapbooking.

Peace-of-Mind Scrapbooking Products:
Scotch brand scrapbooking products are designed to make a scrapbooker’s life easier, giving them peace of mind that the products they choose won’t harm their precious photos. Scotch brand srapbooking products include: Craft Adhesive Press-N-Place, Photo mounting squares, Refillable Tape Runner, Craft Stick, Double Sided Tape Pen, Vellum Tape and Double Sided Removable Tape as well as Photo and Document Mounting Tape just to name a few.

Contact 3M Canada PR department.

3M, Scotchgard, Thinsulate, Filtrete, Command, Dyneon and Novec are trademarks of 3M Company. Scotch, Scotch-Brite and Post-it are registered trademarks of 3M. Used under license in Canada.