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February 2005
For Immediate Release
One of the Most Dreaded Cleaning
Chores Just Made Easier
3M Introduces Scotch-Brite® Disposable Toilet Bowl
Scrubber with No-Touch Toss Feature
London, Ontario –
While it’s one of the most unpopular household
chores, 81 per cent of Canadians say they clean their toilet once a week.
Canadians dedication to good toilet hygiene is critical as toilets can be a
breeding ground for germs that may be associated with Hepatitis A, Fecal
Coliform, Norwalk Virus, Salmonella and Shigella.
To help make this important, yet unappealing task easier,
3M has come to the rescue with a convenient Scotch-Brite® Disposable
Toilet Bowl Scrubber with a no-touch toss feature.
“With our busy lives, we are looking for efficient,
no-fuss products to help get our chores done quickly – especially
when it comes to cleaning the toilet,” says Tara Lawrence, Brand
Manager for Scotch-Brite products. “The no-touch toss feature of the
Scotch-Brite Toilet Bowl Scrubber continues 3M’s long-standing
reputation of innovation.”
Scotch-Brite Disposable Toilet Bowl Scrubber
The distinctive shape of the scrubber head is designed to most effectively
clean under the hard-to-reach rim of the toilet. Once activated by water,
the unique colour indicator lets you know the cleaner has been dispensed
into the bowl, turning the water blue and sudsy during scrubbing. The
blue-coloured scrubber head will turn white when cleaner is dispensed.
Scotch-Brite Disposable Toilet Bowl Scrubbers are now
available at retailers nationwide. The Scotch-Brite Disposable Toilet Bowl
Scubber starter kit includes four heads and a handle and retails for
approximately $5.99. The refills come six in a pack and MSRP is about
$5.99. For more information on Scotch-Brite products, visit www.scotch-brite.ca.
Contact 3M Canada PR department.
3M, Scotchgard, Thinsulate, Scotch-Brite, Filtrete, Command,
Dyneon and Novec are trademarks of 3M Company.
Scotch and Post-it are registered trademarks of 3M.
Used under license in Canada.
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