February 2005
For Immediate Release

Get Feet Smooth, Crack-Free and Ready For Sandal Season
Nexcare™ from 3M offers a simple two-step home treatment just in time for warmer weather

London, Ontario – Sandal season is soon approaching, and it’s time to get feet silky smooth and ready for open-toed shoes. Cold, dry winter weather can rob skin of moisture and when the warmer weather hits, rough, dry skin on feet can be problematic. Just in time for spring, 3M has launched two new products: Nexcare™ Cracked Heel Care and Nexcare™ Advanced Foot Cream. These two products can help to moisturize dry feet and promote the healing of uncomfortable skin cracks.

According to a recent Canadian Living magazine article, 46 percent of Canadian women suffer from dry, cracked feet. This is due in part to a lack of moisture in the air and minimal foot care during the colder winter months. Excessively dry feet can result in fissures, which can cause bleeding and make everyday tasks such as walking difficult and painful. “While many Canadians are self-conscious and don’t like talking about having dry or cracked feet, the condition can be quite uncomfortable and extremely painful,” says Stephanie Neskas, Brand Manager for Nexcare™ First Aid products at 3M. “Nexcare™ Cracked Heel Care brush-on formula forms a clear, protective cover that is flexible and waterproof. Following up with Nexcare™ Advanced Foot Cream to moisturize and replenish dry skin can also help to soothe dry, irritated skin.”

Nexcare™ Cracked Heel Care
Nexcare™ Cracked Heel Care (MSRP $12.99) from 3M is designed for painful skin cracks to promote healing of dry, cracked skin on feet and heels. The fast-drying product forms a long lasting, protective cover that seals in moisture and prevents drying of affected area.

Key advantages:

• Applicator designed to reach heels easily
• Fast-drying, long-lasting, waterproof formula that resists wash-off
• Highly effective when used with Nexcare™ Advanced Foot Cream
• Non-greasy

Nexcare™ Advanced Foot Cream
Nexcare™ Advanced Foot Cream (MSRP $8.99) from 3M is a moisturizer that can help soften and replenish rough, cracked or scaly skin. It absorbs quickly into the skin and moisturizes all day.

Key advantages:

• A lipid-rich formula that feels silky, not greasy, while replenishing the skin of moisture
• Rubs in quickly and retains moisture
• pH balanced for maximum compatibility with all skin types

For more information on Nexcare™ from 3M, visit the web site at www.nexcare.ca.

Contact 3M Canada PR department.

3M, Scotchgard, Thinsulate, Scotch-Brite, Filtrete, Command, Dyneon and Novec are trademarks of 3M Company. Scotch and Post-it are registered trademarks of 3M. Used under license in Canada.

Archive 2004