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April, 2004
For Immediate Release

Scrapbooking - Canada’s Fastest Growing Hobby
Scotch® Adhesive Scrapbook Materials Ensure Memories Last for a Lifetime

London, ON — April 30, 2004 – Scrapbooking has become one of the fastest growing hobbies in Canada. In recent years, this traditional form of preserving memories has taken off with modern relevance and sophistication.

An entire mini economy has developed to support the trend. Scrapbook stores are popping up on mains streets across the country providing a range of supplies to help stories come to life. There are scrapbooking clubs, lessons and parties on almost every street corner. Scotch® from 3M (the name you know in tape) has even dedicated an entire line of adhesive products to meet the demand of scrapbooking enthusiasts.

"It's important for new and experienced scrapbookers to assemble the right materials at the outset. Like an artist selecting the right paints and brushes for his or her masterpiece, the scrapbooker can select from a myriad of special tapes, glues and acid-free paper," says Diane Glass of Cherished Scrapbooks, Thornhill, ON. "The selection out there is enormous, so choose what works out best for you and enjoy the creative process."

Scrapbookers usually get engaged in the hobby at a life changing moment – whether it is weddings to children’s first steps, these are the magical times that people want to remember forever.

“Scrapbooking has been gaining in popularity over the past five years, starting in Western Canada and quickly spreading like wild fire to all other provinces,” explains Liz Ludwig, Manager of the Canadian Craft and Hobby Association. “Scrapbooking has become one of the fastest growing hobbies in Canada and this hobby is one that is pursued by all age groups.”

Before starting a scrapbook, Canadians should remember to do their research to ensure they are preserving their memories so they will last for years to come.

“Many different materials are used to develop a scrapbook. The number one thing people have to remember is that acid free materials must be used when creating your book – this will ensure your pictures are not damaged or destroyed in the preservation process,” says Mark Hodgins, 3M Canada. “Scotch® Brand has a complete line of adhesive products that are acid free. This gives scrapbookers the piece of mind they need when using Scotch® adhesives so they can focus more on design, imagination and creativity.”

Scrap this:
Scotch® has created adhesive materials that are designed to make a scrapbooker’s life easier, with products that are acid free. Scotch® makes it easy to scrapbook with a variety of adhesive products including: Heavy duty mounting tape, Photo mounting squares, Decorative Tape, Craft Stick and Craft Glue, Pop-up Tape and Tape Pen, Vellum Tape and Double Sided Tape as well as Photo and Document Mounting Tape just to name a few.

Contact 3M Canada PR department.

3M is a trademark of 3M. Scotch is a registered trademark of 3M. Used under license in Canada.

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