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May, 2004
For Immediate Release

TAKE COMMAND OF YOUR CLUTTER
3M’s Mounted Bathroom Accessories with Command™ Strips Provide Unique Solution for Bathroom Organization

London, ON — May 5, 2004 – Tripping over shampoo bottles on the shower floor, a soap dish on the corner of the tub causing mildew build-up, a suction cup bathroom organizer that is constantly crashing down… these are only a few of the organizational issues that face Canadians’ bathrooms every day.

3M’s new and innovative line of mounted bathroom accessories with Command™ water-resistant strips provides the solutions needed for a clutter-free, organized bathroom. These mounted bathroom accessories will hold up in cold, hot, humid and wet environments, providing an alternative to sometimes damaging screws or unsightly, unreliable suction cups.

Command™ Mounted Bathroom Accessories use a unique stretch-release technology developed by 3M, allowing them to hold on strongly but come off cleanly and leave no surface damage when taken down.

“We recognized the need for bathroom accessories that withstood humid and wet environments but didn’t fall down under weight pressure or require permanent fixtures to stay in place,” says Laura Gillians, Command™ Adhesive Brand Manager, 3M. “These products help solve both problems – Canadians can now stow bottles, razors, soap bars, even hair dryers, in easy-to-reach spots, maximizing bathroom space so they can stay organized.”

“These products keep even the smallest bathroom organized”, says Estelle Gee, Professional Organizer, Orderly Lives. “The Shower Caddy is a great space saver. Imagine your shampoo, conditioner, soap and razor all in one spot. It keeps your bath/shower clutter-free”, she adds.

Command™ Mounted Bathroom Accessories were designed to be both effective and attractive additions to any bathroom, kitchen or laundry room – the adhesive strips are hidden so the mounting base is out of sight. Plus, all accessories can be lifted off the mounting base to easily rearrange or for quick cleaning in the dishwasher.

Commanding Attention

The 3M mounted bathroom accessories line comes in white with grey accents and includes:

  • Bathroom Hook: Made of soft grey material to keep robes, towels and other articles from slipping. Holds up to 16.5 kg. SRP $6.99
  • Toothbrush/Razor Holder: Holds two toothbrushes or two razors in a range of sizes. Flexible, gripping material helps keep grooming products firmly in place. SRP $6.99
  • Soap Dish: Has contoured edges to keep the soap from slipping out of the holder. Holds a standard 4.5 oz. bar and is designed with drain holes to help keep the soap dry. SRP 6.99
  • Shower Caddy: The ultimate bathtub/shower organizer, the shower caddy holds multiple-sized bottles up to 27 oz. and includes a soap dish and an accessory hook for razors, etc. Also designed with drain holes to prevent water build-up. SRP $16.99
  • Cabinet Caddy: A slightly smaller version of the shower caddy, the caddy holds multiple-sized bottles up to 22.5 oz. and includes an accessory hook. SRP $16.99
  • Water-Resistant Replacement Strips: Hold up to 11 kg each, allowing easy replacement of the strips on all Command mounted bathroom accessories, giving the flexibility to move the accessories or re-hang after a thorough bathroom cleaning. SRP $4.59 (six large strips in a package)

When properly removed, the water resistant strips leave no nail holes, stains, marks or residue on marble, ceramic tile and painted walls. Command™ Mounted Bathroom Accessories are nationally available in major retailers across Canada. For more information, visit www.commandadhesive.ca.

Contact 3M Canada PR department.

3M and Command are trademarks of 3M. Used under license in Canada.

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