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May, 2002
For Immediate Release

3M Improves Brand Images Day and Night
New 3M™ Scotchcal™ Dual Colour Film offers colour-change technology, improved light and image management

London, ON - 3M Commercial Graphics brings an enhanced total graphics solution to the sign industry with the addition of 3M™ Scotchcal™ Dual Colour Film Series 3635-200 to its portfolio of light management products. The new film allows signs to appear one colour during the day and a different colour or white at night.

"3M Commercial Graphics continues to bring innovative solutions to the sign industry that respond to industry and end user needs," said Amy Casson, market supervisor, 3M Commercial Graphics. "I've talked with sign company representatives who say 3M has provided a solution to a 20-year-old problem in the management of light and colour where a day/night need exists. There is no question that dual colour is a superior solution to others available today."

Combining 3M™ Light Enhancement Film 3635-100, 3M™ Diffuser Film 3635-30 and a clear acrylic, the new proprietary film introduces a day/night light and colour management solution for internally illuminated signs. When combined with 3M™ Scotchcal™ Translucent Graphic Films, designers now have the flexibility to create a true day colour/night colour effect. All graphics produced using 3M's total sign solution for day/night and dual colour signs are covered by the 3M™ MCS™ Warranty, the most comprehensive warranty in the industry.

"3M offers a total light and colour management solution designed to enhance the delivery of identity and brand image graphics," continued Casson.

3M Commercial Graphics helps customers worldwide build their brands by providing a total large-format graphics solution. 3M meets this customer objective by manufacturing or certifying large-format graphic software, hardware, inks, toners, graphic films and flexible sign facings used to create large-format finished graphics of unparalleled consistency, reliability and durability. For more information call 1-888-364-3577 or visit the Commercial Graphics Web site at www.3m.com/ca/imagegraphics.

How to construct the perfect dual colour sign solution, featuring blue by day and red by night:

  • Begin with channel letters

  • Apply 3M™ Light Enhancement Film 3635-100 to maximize night-time brightness

  • Apply 3M™ Diffuser Film Series 3635-30 for enhanced day-time colour density

  • Apply 3M™ Scotchcal™ Dual Colour Film (Red) Series 3635-200 and a clear acrylic film for best day-time colour accuracy

  • Apply dual colour film (Blue) and light enhancement film to maximize light efficiency and to obtain best night colour clarity

  • Contact 3M Canada PR department.

    3M, MCS and Scotchcal are trademarks of 3M. Scotchprint is a registered trademark of 3M. Used under license in Canada.

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